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YouTube's New Redesign, TikTok's E-Commerce Launch, and More Trends

For the Week of September 11th, 2023

Author

Eric Siu
September 11, 2023

Happy Monday,

Here are the top 5 marketing trends of the week.

But first…

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🔥 Trend #1: Evolution of Search Engines and PPC Advertising

Google Search updated its language matching systems

This update was released a couple of weeks ago and helps Google match the searchers language to documents in its index.

searchengineland.com/google-search-updated-its-language-matching-systems-431776

Google Completes Rollout Of August 2023 Core Update

Find out what next steps website owners should take now the Google Search August 2023 core update is complete.

www.searchenginejournal.com/google-completes-rollout-of-august-2023-core-update/495802

How to use PPC advertising to attract top talent in any industry

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.

searchengineland.com/ppc-advertising-recruitment-431722

🔥 Trend #2: Influencer Marketing and Ad Spending

New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

www.socialmediatoday.com/news/new-report-finds-investment-influencer-marketing-rising-faster/692931

How can you ensure brand safety in B2B influencer marketing?

Learn how to avoid common pitfalls and ensure brand safety in B2B influencer marketing. Follow these tips to choose, work with, and evaluate influencers.

www.linkedin.com/advice/0/how-can-you-ensure-brand-safety-b2b-influencer

🔥 Trend #3: Changes in Digital Advertising Platforms

What TikTok's e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform's growing popularity.

digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators

YouTube is redesigning the streaming experience for viewers and advertisers

Learn three new ways YouTube is building a more modern and helpful streaming experience on CTV for viewers and advertisers alike.

blog.google/products/ads-commerce/youtube-is-redesigning-the-streaming-experience-for-viewers-and-advertisers

Snapchat adds new teen safety features, cracks down on age-inappropriate content | TechCrunch

Snapchat today is announcing a series of new safeguards for its app, aimed at better protecting teen users, similar to other efforts introduced earlier by

techcrunch.com/2023/09/07/snapchat-adds-new-minor-safety-features-cracks-down-on-age-inappropriate-content

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🔥 Trend #4: Artificial Intelligence (AI) in Marketing

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

Some new insights to inform your holiday campaign approach.

www.socialmediatoday.com/news/meta-publishes-new-guide-using-ai-marketing-holiday-campaigns/693052

Exploring The Marketing Potential Of Predictive AI

Find out what an impact predictive AI and machine learning can have on your marketing campaigns and your ROI.

www.searchenginejournal.com/exploring-the-marketing-potential-of-predictive-ai/492327

🔥 Trend #5: Brand Campaigns and Partnerships

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

www.marketingdive.com/news/beauty-marketing-gen-z-elf-cosmetics-estee-lauder-loreal-2023/651167

Lowe's and NFL: An Unexpected Partnership

Lowe's, the renowned home improvement retailer, has been making waves in the industry with its renewed partnership with the NFL.

www.dmnews.com/lowes-and-nfl-an-unexpected-partnership

Dove encourages women to embrace armpit confidence for NYFW

A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

www.marketingdive.com/news/dove-unilever-marketing-New-York-Fashion-Week/692828

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The Leveling Up Team