January 12th Edition

Leveling Up

Welcome back to Leveling Up!

In today’s email:

• Will YouTubers survive the next big economic crash?

• The #1 Google Ads strategy to cut your costs

• How to reset your life in 7 days

  + Grab one of the last remaining spots to join our private network!

Let’s Link

Here are the top 5 most helpful links to check out today:

1. 🧑‍💻 Google Search to become more “visual and human”

2. 📑 How to reset your life in 7 days

3. 🧠 Key insights from our last 8-9 figure business mastermind

4. ▶️ Stunning results after just 100 days of YouTube Shorts

5. 💨 How to clone yourself using generative AI

Interview Highlights

Will YouTubers Survive The Economic Crash?

Mark Moss, Sahil Bloom, Codie Sanchez, and Vivian Tu discuss various topics related to the current economic landscape, entrepreneurship, and the creator economy.

They explore the possibility of an inflationary crash, the importance of owning assets and controlling income, the power of attention in the digital age, and the challenges and potential of the creator economy.

In this video, you’ll discover:

• The best strategies for entrepreneurs in an inflationary crash

• Disadvantages of owning numerous small businesses

• How to leverage creators as distribution in any economy

• And much more!

Paid Media Insights

Cutting Your Google Ads Costs in Half: The Long-Tail Keyword Strategy

Ever wondered how to slash your Google Ads costs without compromising on results?

Let me introduce you to the game-changer: The Long-Tail Keyword Strategy.

This isn't just about reducing costs; it's about targeting the right audience with precision and efficiency.

Why Long-Tail Keywords?

Long-tail keywords are specific, often longer phrases that target niche demographics. They are the secret sauce for reaching an audience that's already halfway through the buying process.

Their specificity means less competition and, thus, lower cost per click (CPC).

It’s about tapping into a market that's already looking for exactly what you offer.

But here's the kicker:

Long-tail keywords often lead to higher conversion rates. People using these specific search terms are not just browsing; they're looking to buy.

How to Implement the Long-Tail Keyword Strategy?

1. Start with Research: Dive deep into your audience's search behavior. Tools like Google's Keyword Planner or SEMrush can help identify long-tail keywords relevant to your business.

2. Understand the Intent: Not all long-tail keywords are created equal. Understand the intent behind the search query. Is it informational, navigational, or transactional? Tailor your content and ads accordingly.

3. Test and Iterate: Implement these keywords in your ad campaigns and closely monitor performance. Adjust and refine based on the data.

4. Incorporate in Content: Long-tail keywords should be naturally woven into your website’s content. This not only helps in ads but boosts your organic search presence too.

Lower ad costs? Check. Higher conversion rates? Double check.

By focusing on long-tail keywords, you're not just saving money, you're investing it smarter.

You're reaching the right people at the right time with the right message.

And if you’re thinking, "This sounds great, but where do I start?"

That’s where we come in.

At Single Grain, our team of digital marketing experts specializes in crafting bespoke Google Ads strategies that leverage the power of long-tail keywords.

We’ll help you identify the best keywords for your business and create a tailored plan to maximize your ad spend efficiency.

Let us help you turn those specific searches into your most valuable customers.

Ready to cut your ad costs and boost conversions?

Let’s talk. Request your free marketing plan with us today.

Cheers to smarter advertising.

Timely Tweets

🤖 How to get 100 high-quality content ideas in 1 minute

🌐 A blueprint to monopolize your corner of the internet

🤑 9 threads that helped build a $65,000/month business

To your growth
- Eric Siu

Ps: We have a ton of free content to help your business grow:

• Listen to our Marketing School podcast for daily marketing news

• Subscribe to the Leveling Up YouTube channel for interviews with key marketers, entrepreneurs, and more

• Apply to join our private network for 7-9 figure founders

• Read the Single Grain blog for actionable marketing tips

• Request a free custom marketing plan if you’re interested in testing our done-for-you services!