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Will AI turn social media into internet slop?

Maintaining relevance, quality, and engagement is key.

Author

Eric Siu
March 28, 2025

Creating content that cuts through the noise is going to get a lot harder.

Social media already feels flooded. AI is about to 10x that.

We’re already seeing millions of posts, videos, and “personalized” content being generated on autopilot.

But the real question isn’t whether AI will overtake social…it’s about how content can break through and maintain its relevance, quality, and engage an audience.

Here are my thoughts:

  • AI will enable bad creators to create more, faster. But if we're being honest, this problem existed long before AI.

  • Content fatigue is real. People are already tired of scrolling through low-value posts.

  • The human element still matters. People want original thinking and real connections.

If you’re in B2C, authenticity is still your moat, but AI can help you get there faster.

The brands that will win are the ones that feel human, relatable, and real - and AI can obviously help draft, ideate, and scale that storytelling. But it still takes human direction to decide what stories to tell and how to connect with your audience.

Think: real people, behind-the-scenes moments, customer stories, and founders speaking directly to their audience (layered with AI to help sharpen the message, not replace it).

If you’re in B2B, AI can accelerate your content game, but original thinking is what will cut through the noise.

As more companies lean on AI to create “thought leadership,” the brands that win will be the ones that combine AI with real expertise, sharp takes, and insights that only come from experience.

This is a huge opportunity for brands willing to share behind-the-scenes thinking and create useful, high-context content that AI can’t replicate.

Whether you’re selling software, services, or products, AI makes content easier, but great content still requires real strategy and a point of view.

Level up your content strategy with LinkedIn Marketing Solutions

LinkedIn helps your brand cut through the noise and connect directly with high-value audiences.

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Still not sure what this means for your team? My agency, Single Grain, can help.

P.S. What’s your latest take on AI and social? Hit reply and let me know. I'll feature some thoughts in a future send.

Keep moving forward,
Eric Siu