Why young people aren't using Google anymore

Just dropped a special collaboration with HubSpot's CMO and Neil Patel on the future of marketing.

Here's what we uncovered:

Google's Search Liaison confirmed a surprising truth: They're driving more organic traffic to websites each year, even with AI summaries. But here's the twist – young people aren't starting their searches on Google anymore.

In this conversation, we reveal:

1. Why we're seeing a 50% conversion lift using a simple AI tweak (I share the exact method we use at Single Grain)

2. How we helped one client jump from 500 to 7,000 ranking keywords using "tasteful" AI content

3. The shift in Google's video rankings (from 96.4% long-form in 2020 to 69.8% today)

4. Why community is becoming the new SEO (Reddit just added 700M monthly organic visitors)

→ Watch the full episode here

Plus, I demonstrate three new AI tools that are changing how we create content (including one that's helping non-technical marketers build front-ends in minutes).

-Eric

PS: Neil shares fascinating data about why short-form video might be failing at the one thing that matters most.