Why SEO as we know it is dead (shocking data)

Neil Patel and I just broke down why "Search Engine Optimization" is transforming into "Search Everywhere Optimization" - and what this means for 2025.

Here's the reality we uncovered:

• In 2020, 98% of people used Google for answers

• Today? Only 61% start their search there

• The rest? They're split between social media (17%) and AI chatbots (30%)

If you know how to capitalize on this in 2025, you’ll be ahead of everyone.

That’s why, in this keynote, you'll discover:

1. Why community is becoming the new SEO (with real traffic data)

2. The exact results from our 68-website AI content experiment

3. How voice search is quietly taking over (and why Amazon's latest move changes everything)

4. Where the actual ROI is coming from (hint: not where most spend their time)

5. And much more

→ Watch the full keynote here

This isn't theory - we're sharing real data from thousands of websites.
-Eric Siu