Why I actually hate vacations

Should you, too?

A life of leisure is hell.

A life of purpose and adventure is heaven.

The math teacher lied to you. Your guidance counselor lied to you. Even your parents might have lied to you.

They said to chase comfort. To avoid challenge. To take the easy path.

Pure leisure destroys the human spirit. It's science. Our brains are wired for conquest, not comfort.

Look at the most "successful" retirees. The ones who go all-in on leisure? They deteriorate fast. The ones who start new ventures, mentor others, and tackle fresh challenges? They thrive.

We're often taught as kids that leisure is the ultimate goal and that hard work or challenge is something to avoid.

The truth? It's the opposite.

It's always worth it.

The sooner you learn that, the sooner you're free.

This hits different when you're building something meaningful. Pure relaxation sounds great until you realize it's killing your momentum.

Speaking of momentum - quick aside for my fellow founders:

Calm the chaos of order fulfillment with the shipping software that delivers. Switch to ShipStation today. Go to shipstation.com and use code MARKETINGSCHOOL to sign up for your FREE trial.

Now back to why this matters for your growth...

The most dangerous trap in business isn't burnout. It's getting too comfortable. Getting soft. Losing your edge.

Look at every major company decline. It wasn't overwork that killed them. It was complacency.

Most founders get stuck because they're chasing the wrong thing. They want the easy win. The magic bullet. The "set it and forget it" growth system.

But real growth comes from embracing the grind. From doing what others won't.

That's exactly why we've created something different:

A free 2025 growth marketing plan that doesn't sugar-coat reality. No promises of passive income or 4-hour workweeks.

Instead, you'll get a battle-tested roadmap showing exactly what hard things you need to do to win. Because that's what actually works.

Keep pushing,
Eric