We're getting high-intent traffic from ChatGPT

ChatGPT has 800M+ users and drives 6–10x higher conversion rates than Google.

And most people still aren’t optimizing for it.

ChatGPT isn’t just a research tool; it’s a conversion engine. If you’re not optimizing for LLM visibility, you’re leaving revenue on the table.

How are we using Search Everywhere Optimization to rank in ChatGPT?

🔥 Focus on bottom-of-funnel content.
ChatGPT users are high-intent. They ask smarter questions, do deeper research, and show up on your site ready to buy. That said, top-of-funnel content like “What are red shoes?” won’t get you cited. Instead, create transactional pages like:

• “Best red shoes for women”

• “Salesforce vs HubSpot”

• “Salesforce alternatives”

These are the keywords LLMs love—and cite.

📌 Citations are the new backlinks.
If you’re not showing up on YouTube, Wikipedia, or Reddit, you won’t show up in ChatGPT either.

• Create content worth citing

• Partner with others to get included in listicles

• Engage (ethically) in Reddit threads where your audience hangs out

📊 Fresh content wins.
95% of cited content was updated in the last year. Just like Google, ChatGPT values recency + consistency.
Post regularly. Keep your content fresh. Build momentum.

📈 Use LLM tracking tools.
If your competitor is cited 4,000 times and you’re at 100, you’ve got work to do. We use Ahrefs Brand Radar and Peec AI to track LLM citations.

🎥 Go multimodal.
ChatGPT doesn’t just process text. It pulls from:

• Audio

• Video

• Images

• Graphs & data

The more formats you show up in, the more chances you have to be cited.

🛠️ Build proprietary tools.
ChatGPT loves unique content. Think widgets, calculators, datasets—anything useful enough to get linked.

We’ve built tools like Clickflow and Karrot.ai to generate brand buzz and drive organic citations.

Play the game, or get left behind.

To capturing high-intent traffic before your competitors do,
Eric Siu

P.S.

1 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here.
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4 - Interested in creating 1:1 personalized LinkedIn ads in minutes instead of weeks? Sign up for the Karrot.ai waitlist.
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