We didn’t just host a private marketing summit.

Most business events are forgettable.

Same venues. Same formats. Same mediocre conversations.

So when we had the chance to host the YPO Global Marketing Summit—154 operators averaging $41M in revenue—we weren’t going to run it like everyone else.

We built an experience, not an event.

Here’s what made it different (steal any of these for your next one):

Themed immersion > hotel lobbies.
We kicked things off with a whole Cuban-themed night—live band, “Cuban Adele” Yoli Mayor, and a DJ to cap it off.

Dinearounds > buffet dinners.
Instead of another round-table meal, we hosted curated dinners across Miami’s best spots and even in members' homes. People actually connected.

Speed networking that didn’t suck.
Fast-paced. Intentional prompts. No fluff. High-value collisions in minutes.

Mini Forums = deeper threads.
Small group sessions built around real talk, not panels or pitches. These opened people up and built trust faster.

Speakers who live it.
No theorists. Just operators. Our lineup included:

• Neil Patel

• Kat Cole

• Nathan Barry

• Nick Shackelford

• Tim Soulo

• Alexandra Zatarain

• Greg Isenberg

Every talk was tight, tactical, and tailored.

No forced fun. Just optimal flow.
We added dinners at the end for anyone who wanted to keep the momentum going. Most did.

Biggest takeaway:
This kind of magic doesn’t happen by accident.

Every detail—every single one—was planned with purpose. Because when you bring high-caliber people together with energy and intention, the ROI takes care of itself.

To creating unforgettable experiences,
Eric Siu

P.S. We have a few opportunities available from our side if you’re interested:

1 - We are hiring a strong agency COO/GM at Single Grain so if you know anyone, please send this to them or simply refer them to [email protected]. We’ll pay $10k for the referral after their first 90 days.
2 - My agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here 
3 - We recently launched Karrot.ai, personalized 1:1 LinkedIn ads at scale. Leveling Up newsletter subscribers can skip the waitlist. Just include the newsletter in the ‘How did you hear about us?’ question when you sign up
4- For more in-depth marketing content, check out my Leveling Up YouTube channel
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