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[NOW] Join the free LinkedIn Ad workshop (advanced)

The full-funnel strategy top B2B marketers are using to drive real pipeline

Author

Eric Siu
October 22, 2025

The live LinkedIn workshop is starting NOW.

If you run LinkedIn ads, you need to be in this.

I’m live with Stephanie Balaconis (Director of Paid Media at Single Grain), and we’re breaking down exactly how to fix underperforming campaigns and build an advertising engine that drives real revenue.

Here’s what we’re covering:

  • Why most LinkedIn ads fail (and how to fix them)

  • The ad creative that actually performs

  • How to structure TOF, MOF, BOF campaigns for full-funnel impact

  • 1:1 personalized ads that call out accounts by name

  • The tools we use to turn flat lists into dynamic ad experiences

  • The metrics that actually tie your campaigns to revenue

+ You can ask any questions you have during our live Q&A.

We’re sharing everything we know. Don’t miss this.

To smarter LinkedIn campaigns,
Eric Siu