How We're Using ChatGPT to Track Customer Sentiment...

Happy Thursday,

Eric Siu here.

I've been on a quest to find more practical business use cases for ChatGPT, so I'll be sharing more as we go.

Here's how we're tracking client sentiment so we can level up client retention:

One of the gaps we've seen with client services over the years is the ability to track sentiment consistently. People get so busy with meetings, reporting, execution, etc., that sentiment tracking becomes an afterthought.

But what if you were able to see how clients were feeling each week with an automatic 1-10 score for each call? 10 being best.

If calls were 9-10, they'd be in the green. 🟢 

If calls were 7-8, they'd be in the yellow. 🟡 

If calls were 6 and below, they'd be in the red. 🔴 

Then if they were yellow or red 3 weeks in a row, your team could jump in and do something about it before it became too late. << Stole this from Matt Mochary's 'traffic lights' framework.

We combined Gong with ChatGPT to automatically track our calls. The data gets outputted into Slack and also into a spreadsheet so we can:

- See a quick summary of each call

- See the AI-scored call

- Determine if actions need to be taken

So what do you think, is this something you'd use?

If you need help with your marketing, feel free to hit up my ad agency, Single Grain. It's what we live and breathe. 😉

To your growth!
The Leveling Up Team