👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here are some things we’re going to cover:

• Why e-commerce & UGC thrive in SEO

• Why intentionally tanking traffic might create more leads

• Technology in service businesses

Thanks,

Eric Siu :)

Don’t Miss My Next Webinar

On the 9th of July at 11am (ET) or 4pm (BST), I’ve got a new webinar coming up.

This webinar will cover how my agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days. 

You will learn:

• How to leverage pCRO and pSEO to revolutionize your content and optimization.

• Practical steps to integrate pCRO/pSEO into your strategy.

• Exclusive pCRO prompts and a step-by-step pSEO playbook to take home.

I urge all business owners to join – you can sign up here (link).

See you there.

Links You Might Like

Here are some of the best links I’ve found since our last email. 

💌 Email

9-item checklist for high-converting emails (link)

📈 SEO

Why e-commerce & UGC thrive in SEO (link)

🏢 Business

Hiring tips from Jeff Bezos (link)

📊 Marketing

Why intentionally tanking traffic might create more leads (link)

🤖 AI

15 websites to boost your business (link)

Deep Dive: Technology In Service Businesses

Many service businesses claim to have game-changing technology. 

For example, holding companies like Publicis Groupe ($26B market cap) claim to have an AI product plus they're investing $326M into AI over the next few years.

But have you heard of any service-based business doing tech well? I haven't.

When I think about Accenture, Deloitte, McKinsey, etc., they're known for providing services.

Tech companies like Meta and Salesforce are focused on the tech first.

When I hear of smaller agencies claiming that they've built a 'game-changing AI platform', I snicker. 

Because they're spreading their focus while building a below-average product. Trust me, I've done this before.

If you're a services business, focus on the service first. If you're a product business, focus on the product first.

But never conflate the two. It doesn't work 99% of the time.

Join AOA today

Looking to scale your agency?

The Agency Owner's Association (AOA) is our paid community designed for expert agency owners.

It’s $199/month, and you’ll receive:

• Hangouts where you can ask all your burning questions around growth, paid traffic, operations, finance, client services, and more

• Access to all of our best training courses

• Special deals on software and other offerings

• Strategies and frameworks to create a predictable lead-gen system and get high quality clients

• Resources and templates to build the right systems, processes, and structure to scale your agency without losing quality

Interested?

We have some free slots (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)