Welcome to the Monday edition of Leveling Up!

Friday’s poll: How often do you leverage AI for your work?

🟩🟩🟩⬜⬜ 🤖 Daily (44%)
🟨🟨⬜⬜⬜ ❌ Never (31%)
⬜⬜⬜⬜⬜ 🤷‍♂️ Occasionally (25%)

Your top 3 trends for the week:

• Trend #1: B2B influencer marketing is growing as B2B buyers increasingly turn to social media for research and information.

• Trend #2: Real-time data is essential for marketers who want to stay ahead of the curve and create relevant campaigns for their target audience.

• Trend #3: Repetitive ads can damage brand reputation and reduce purchase intent.

🔥 Trend #1

B2B Influencer Marketing

Influencer marketing is no longer just a strategy for B2C brands.

In recent years, a growing focus has been on collaborating with local influencers to drive global B2B content marketing success.

This trend is due to several factors.

First, B2B buyers increasingly use social media for research and information. This means that B2B brands must be present on social media to reach their target audience.

Second, local influencers have a strong connection with their followers.

They are seen as experts in their field, and their recommendations are trusted. This makes them ideal partners for B2B brands looking to build credibility and trust with their target audience.

Finally, influencer marketing is a cost-effective way to reach a large audience.

By partnering with local influencers, B2B brands can amplify their content and reach a wider audience without spending a lot of money on advertising.

Dive Deeper: The Ultimate Guide to Growing Your Business with Brand Partnerships

🔥 Trend #2

Real-Time Data for Stronger Campaigns

Real-time data can be used to track customer behavior, identify trends, and make informed decisions about marketing campaigns.

For example, by tracking customer behavior on a website, marketers can see which pages are most popular and which products are most frequently viewed.

This information can then be used to optimize the website and target marketing campaigns more effectively.

Here are some tips for leveraging real-time data for stronger campaigns:

• Collect the right data. Not all data is created equal. When collecting real-time data, you need to make sure that you're collecting the data that is most relevant to your business goals.

• Analyze the data quickly. Once you've collected the data, you need to analyze it quickly so that you can make informed decisions about your marketing campaigns.

• Act on the data. The most important thing is to act on the data. Once you've analyzed the data, you need to make changes to your marketing campaigns based on the insights you've gained.

Dive Deeper: Making Data-Driven Decisions for Better Website UX

🔥 Trend #3

The Impact of Repetitive Ads on Brand Reputation and Purchase Intent

Repetitive ads can damage brand reputation and reduce purchase intent.

Carefully manage ad frequency and prioritize ad personalization to ensure ads are relevant and engaging.

Here are some tips for managing ad frequency and ensuring that ads are relevant and engaging:

• Use ad frequency capping. This will prevent your ads from being shown too often to the same person.

• Personalize your ads. This will make your ads more relevant to the individual viewer.

• Target your ads. This will ensure that your ads are seen by people who are actually interested in what you have to offer.

By following these tips, you can avoid the negative impact of repetitive ads and improve your marketing results.

Dive Deeper: 8 Effective PPC Strategies for e-commerce

To your growth!
The Leveling Up Team

P.S.

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