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Trends: Local SEO Dominance, AI-Powered Advertising, and More

For the Week of June 19th, 2023

Author

Eric Siu
June 19, 2023

Welcome to the Monday edition of Leveling Up!

We analyze the latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and more to summarize the top 3 industry trends for this week.

Are You Struggling to Get Conversions From Your Landing Page?

  • You've spent a lot of time and money on your landing pages, but they're not converting.

  • You're driving traffic to your landing pages, but people aren't taking action.

  • You're not sure what you're doing wrong.

Many businesses struggle to get conversions from their landing pages.

The good news is that there is help available.

Single Grain is a leading conversion rate optimization agency that has helped clients like Amazon, Airbnb, and Uber

Their team of experts will work with you to understand your target audience, your goals, and your budget. Then, design and optimize a landing page that will convert like crazy.

🔥 Trend 1

Local SEO Dominance and Reputation Management

Local SEO has been the buzzword in the digital marketing industry this week.

With Google's recent update to its SGE Business Profiles and the announcement of the Google Merchant Center's product data specification updates, it is clear that local businesses will benefit immensely from optimizing their web pages for local search results.

Furthermore, with Google now using photos and reviews from Google Business Profile listings in its SGE feature, reputation management has become even more important.

🔥 Trend 2

AI-Powered Advertising

AI-powered advertising is the future

Google's recent announcement of new AI-powered advertising tools is just the latest sign that AI is going to become even more important in the future of advertising.

AI can be used to do things like:

  • Personalize ads: AI can be used to personalize ads to the individual user, making them more likely to click on them.

  • Optimize campaigns: AI can be used to optimize ad campaigns, making sure that they are reaching the right people and getting the most bang for the buck.

  • Create better creative: AI can be used to create better creative, such as ad copy and videos, that are more likely to resonate with users.

What does this mean for brands?

Brands that want to stay ahead of the curve need to be considering the role of AI in their advertising strategies moving forward.

Here are a few things that brands can do to get started:

  • Invest in AI-powered advertising tools: There are a number of AI-powered advertising tools available, both from Google and from other providers. Brands should consider investing in these tools to get the most out of AI.

  • Partner with an AI-powered advertising agency: If brands don't have the resources to invest in AI-powered advertising tools themselves, they can partner with an AI-powered advertising agency. These agencies can help brands to develop and implement AI-powered advertising campaigns.

  • Stay up-to-date on the latest trends in AI advertising: The field of AI advertising is constantly evolving, so brands need to stay up-to-date on the latest trends. This way, they can make sure that they are using AI to its fullest potential.

If you're a brand that wants to stay ahead of the curve, you need to start thinking about how you can use AI to improve your advertising campaigns.

🔥 Trend 3

Updates to Google Services

Google Analytics 4 and AdSense Integration

Google Analytics 4 (GA4) is the latest version of Google's analytics platform.

GA4 includes a number of new features, such as cross-platform tracking, predictive analytics, and machine learning.

AdSense is Google's advertising platform that allows website owners to display ads on their sites and earn money.

The integration of GA4 and AdSense will allow marketers to better understand how their ads are performing and how they are contributing to website traffic and conversions.

Google Bard Update Paused in the EU

The Google Bard update was a new feature that was designed to make Google search results more personalized.

Bard used machine learning to understand a user's search intent and then deliver results that were more likely to be relevant to that intent.

However, the update was paused in the EU due to regulatory concerns.

The European Commission is concerned that Bard could be used to collect personal data without the user's knowledge or consent.

Google Domains Sold to Squarespace

Google has agreed to sell Google Domains to Squarespace.

Google Domains is a domain name registrar that allows users to register and manage their domain names.

The sale of Google Domains is part of Google's ongoing cost-cutting efforts.

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Until next week,

The Leveling Up Team

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