Welcome to the Monday edition of Leveling Up!

Here are the top 3 trends you need to know to start your week:

• Trend 1: Threads is a Twitter-like microblogging app. It is more integrated with Instagram and allows users to share behind-the-scenes content

• Trend 2: Privacy and Data Collection Concerns. Google Analytics has been found to violate GDPR. Google has updated its privacy policy to collect public data for AI training. Marketers need to be aware of these concerns and take steps to address them.

• Trend 3: ChatGPT Can Now Interpret Code. This means that ChatGPT users can now use the chatbot to generate code. This can be used to build a variety of services, such as websites or apps.

🔥 Trend 1

Twitter Has a New Competitor: Threads

Meta's new platform Threads is a text-based conversation app that is linked to Instagram. It is billed as a "Twitter-like microblogging experience" that allows users to share updates, photos, and videos with their followers. Threads also include features such as polls, questions, and live chat.

Threads is similar to Twitter in many ways, but there are also some key differences.

For example, Threads is more integrated with Instagram, so users can easily share their Threads posts to their Instagram feed.

The launch of Threads has sparked a feud between Elon Musk and Mark Zuckerberg. Musk, who recently acquired Twitter, has criticized Threads as a "rip-off" of Twitter. Zuckerberg, meanwhile, has defended Threads as a "new and innovative" platform.

Threads is a relatively new platform, so it is still unclear how it will ultimately impact Twitter.

However, it is clear that Threads has the potential to be a valuable tool for digital marketers. Here are some additional thoughts on how digital marketers can take advantage of Threads:

• Use Threads to create a more personal connection with your followers.

• Share behind-the-scenes content and insights that you wouldn't share on other platforms.

• Use Threads to host live Q&As and answer questions from your followers.

• Use Threads to promote your products or services in a more subtle way.

Threads is a new and evolving platform, so it's important to experiment and see what works best for your business. With a little creativity, you can use Threads to reach a new audience and grow your business.

Dive Deeper: The END of Twitter? Threads Gets 70M Users in 2 Days

🔥 Trend 2

Privacy and Data Collection Concerns

• Google Analytics Violates GDPR, Says Swedish Watchdog: In January 2023, the Swedish Data Protection Authority (DPA) ruled that Google Analytics violates the General Data Protection Regulation (GDPR) because it transfers personal data to the United States, where it is not adequately protected. This ruling has implications for marketers who use Google Analytics to track website visitors, as they may now need to find alternative tracking solutions.

• Google Updates Privacy Policy To Collect Public Data For AI Training: In February 2023, Google updated its privacy policy to allow the company to collect public data, such as search queries and location data, for the purpose of training its artificial intelligence (AI) models. This update has raised concerns among privacy advocates, who worry that Google could use this data to track users' online activity and build profiles of their interests.

Google has responded to these concerns by stating that it will only collect public data that is already available on the internet and that it will not use this data to track users' individual identities.

However, privacy advocates remain skeptical, and they are calling on Google to be more transparent about its data collection practices.

In addition to these two recent news updates, there are a number of other privacy concerns that are currently top of mind for marketers.

These include the following:

• The rise of ad blockers and privacy tools which are making it more difficult for marketers to track users' online activity.

• The increasing regulation of data collection is making it more difficult for marketers to collect and use personal data.

• The growing public awareness of privacy issues is making consumers more concerned about how their data is being used.

Marketers need to be aware of these privacy concerns and take steps to address them.

This includes being transparent about their data collection practices, giving consumers control over their data, and using data responsibly.

By taking these steps, marketers can help to build trust with consumers and protect their privacy.

Dive Deeper: Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

🔥 Trend 3

ChatGPT Can Now Interpret Code

The field of AI chatbots is constantly evolving, with new advancements being made all the time.

And in the last week, there was one major development that all marketers and founders should be aware of:

• ChatGPT Plus now includes a code interpreter. This means that ChatGPT users can now use the chatbot to generate code, which can be used for a variety of purposes, such as developing websites or creating apps.

You start by giving ChatGPT a brief description of the service you want to build. ChatGPT then generates the code for you.

You review the code and make any necessary changes. Once you are happy with the code, you deploy it to a server.

Your new service is now live! You can start accepting customers and generating revenue.

This is just one example of how ChatGPT's new code interpreter can be used to launch a new service. The possibilities are endless. You can use ChatGPT to build any kind of service that you can imagine.

Dive Deeper: Code Interpreter Available For All ChatGPT Plus Users

To your growth!
The Leveling Up Team

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