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Trends: The End of ChatGPT, TikTok's Big Privacy Update, and More
For the Week of August 7th, 2023
Welcome to the Monday edition of Leveling Up!
Friday’s poll: What's your average monthly website traffic?
🟩🟩🟩🟩⬜ 🤑 Over 1M (61%)
🟨🟨🟨⬜⬜ 🙂 0k to 100k (24%)
🟥🟥⬜⬜⬜ 😎 100k to 1M (15%)
Here are your top 3 trends for the week:
🔥 Trend #1
AutoGPT: The End of ChatGPT?
AutoGPTs are set to revolutionize business and marketing…
… leaving ChatGPTs in the dust.
Here’s why:
AutoGPTs are more autonomous. It can generate its own prompts and take actions based on predefined goals and rules without the need for human input. This makes it more efficient and scalable than ChatGPT, which requires human prompts to complete tasks.
AutoGPTs are better at understanding context. It can generate text that is more closely related to the input text, which makes it more useful for applications where context is important, such as content generation or language translation.
AutoGPTs are better at generating creative text. It can generate more complex and sophisticated text, which makes it more suitable for applications where creativity is important, such as writing, marketing, and product development.
It's still too early to say for sure, but AutoGPTs have the potential to revolutionize the way we do business.
Dive Deeper: We’re generating +6,928% more impressions with automated AI systems, and we can do the same for you. Contact us here to learn more.
🔥 Trend #2
Amazon's Ad Revenue Soars
In a dazzling Q2 performance, Amazon's ad services revenue surged by 22%, crossing the $10 billion mark.
This not only flaunts Amazon's prowess but also solidifies its towering presence in the digital ad arena.
The remarkable rise of Amazon's ad business underscores the increasing trend of advertisers tapping into the platform's sprawling e-commerce crowd and sophisticated targeting artillery.
Marketers take note:
As Amazon's ad empire continues to scale, marketers ought to sit up and take notice.
The platform isn't just a shopping hub; it's a potent ad channel to laser-focus on your desired audience and turbocharge sales.
Dive Deeper: JungleScout’s Amazon Advertising Report
🔥 Trend #3
TikTok's Privacy Pivot: Enhanced Ad-Targeting and Data Security
TikTok is piloting new ad-targeting technology that offers improved data security.
With a pilot of fresh ad-targeting technology, the platform is aiming to not just target better, but to do so while fortifying user data security. It's a move that speaks directly to the chorus of concerns surrounding user privacy.
The new tech is designed to fine-tune audience targeting for advertisers, all while ensuring the fortress-like protection of user data.
It's a balancing act that could redefine the way marketers reach their intended audience.
In an era where data privacy and security are the conversation starters, TikTok's stride toward improved ad-targeting while prioritizing data protection serves as a blueprint for digital marketing platforms.
Earning and retaining user trust is becoming a non-negotiable pillar of success in this fast-paced landscape.
And speaking of the evolving landscape of data privacy…
Is your conversion rate down from paid ads?
Don’t worry—you’re not alone.
According to a study by WordStream, 91% of industries saw an increase in CPL (cost per lead) as well as a decrease in conversion rate.
The good news?
There is a secret paid media playbook that’s working for our clients right now.
Like Chad Halvorson, the Founder & CEO of When I Work, who reports: “Since engaging with Single Grain our revenue has increased more than 300%”
And now you can use our same secret paid media playbook too.
Simply contact us here to get started.
What did you think of today's newsletter? |
To your growth!
The Leveling Up Team