Traditional SEO is dead.

Most AI SEO tools today are missing the mark.

They’re too focused on what's working right now: internal links, content pruning, article updates.

Cool. Our product already does that for our clients, and so do 10,000 other SEO tools.

But here’s the real issue: Traditional SEO is dying.

I’ve talked to execs at the top SEO software companies—and they’re all building the same thing.
Same playbook. Same features. Same roadmap.

If everyone’s doing that… how will any of them win?

The next evolution of SEO isn’t just “Google organic.”

It’s an “everywhere” game now.

Search behavior has changed. People are looking for answers on:

• YouTube

• Amazon

• TikTok

• Pinterest

• Reddit

• Even ChatGPT

And these platforms don’t follow the same rules as Google.
Ranking on Amazon ≠ Ranking on Google ≠ Ranking on YouTube.

The real opportunity for SEO tools (and SEOs) is to optimize content across all the places people are searching—and do it with AI that understands intent across platforms, not just keywords.

If you’re building tools that only think about Google, you’re already behind.

The next winners in SEO won’t just be ranking content—they’ll be distributing attention.

To building what's next,
Eric Siu

P.S. LinkedIn is partnering with Marketing School and giving away $100 for listeners to use on their next advertising campaign. I’m giving the code out to Leveling Up newsletter subscribers as well. Hit the link here if you’re interested.