January 1st Edition

Leveling Up

Welcome back to Leveling Up! As we kick off this new year, we're thrilled to announce a fresh upgrade to our newsletter.

Expect a new design, more in-depth insights, and a format that brings you even more value—every Monday, Wednesday, and Friday. Let’s dive in.

In today’s email:

• Pinterest’s 2024 trend predictions and other helpful links

• How we grew average order value by 13% on Shopify

• 9 creative ads from last year, and other timely Tweets

• And more…

  - Eric Siu

Let’s Link

Here are the top 5 most helpful links to check out today:

1. 📍Pinterest's 2024 trend predictions

2. ⏰ 2023 marketing review - the wins and losses

3. 🌱 How to grow your content, from top 2023 LevelingUp Interviews

4. ▶️ What is pSEO and how we drove 1M+ impressions with it this year

5. 🤖 Google’s new year-end AI drop that’s out-competing ChatGPT 

Our CRO team has been making waves

How We Increased Average Order Value (AOV) by 13% for Our Shopify Client with CRO

_{The Challenge}
Our client is a leader in natural smoking alternatives with a goal to improve the revenue they were bringing in MoM.

The challenge was to determine why people weren’t buying more and get to work to increase monthly revenue.

_{The Approach}
We started by breaking down sales performance by device type (mobile vs desktop).

In our research, we found noticeably lower add-to-cart rates on mobile versus desktop. We also found that the order value was below the client’s goals across all device types.

Mobile tactics
To tackle the lower add-to-cart challenge, we introduced a sticky add-to-cart button on the mobile version of their website.

This ensured that the add-to-cart option remained constantly visible and accessible to users as they scrolled through product pages.

The idea was that this would improve user experience by offering a seamless shopping process and also serve as a continuous call-to-action, prompting users to move forward with their purchasing decisions.

Cross-device tactics
To improve AOV, we implemented post-purchase upsell flows that would enable customers to purchase extra items at a discount immediately after the initial buy.

These are upsells that happen AFTER someone has already made a purchase rather than before. Our thought process here was to provide a less intrusive prompt for additional purchases that would ultimately improve customer satisfaction while strategically increasing transaction values.

_Results
Our hypotheses were correct on both the mobile optimization and the post-purchase upsell experience, which led to a 9% improvement in cart additions on mobile and a 13% increase in AOV. 

This success illustrates our solution's effectiveness and the importance of aligning with user behaviors.

The enhanced mobile experience now effectively converts more browsing into purchases, benefiting both the client and their customers through improved engagement and financial performance.

Are you interested in learning more about CRO through Single Grain?

Timely Tweets

💪 Top 5 digital marketing trends for 2024

🤌 9 creative social media ads from this year

🦹‍♀️ Use repurposed content to make great clips in 2024

🦹‍♀️ Great AI tools for marketers that released in 2023

Here’s to a great 2024
- Eric Siu

Ps:
Don’t forget, we have a ton of free content to help your business grow:

• Listen to our Marketing School podcast for daily marketing news

• Subscribe to the Leveling Up YouTube channel for interviews with key marketers, entrepreneurs, and more

• Read the Single Grain blog for actionable marketing tips

• Request a free custom marketing plan if you’re interested in testing our done-for-you services!