Is TOFU Content Dead?

+ 21 examples of Claude 3.5’s abilities

👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

  • How to learn and become an expert

  • 6 tips for SEO

  • An analysis of TOFU content


Eric Siu :)

Free Plan – No Strings Attached 

Are you a business owner looking for a quick marketing plan?

At Single Grain, our initial marketing plan is completely free.

If you’re qualified to work with us, our experts will analyze your business and send a detailed marketing plan of what you need to do moving forward.

Get your free plan here (link).

Here are some of the best links I’ve found since our last email. 

🏢 Business

How to learn and become an expert (link)


6 tips to boost SEO (link)

🤖 AI

21 examples of Claude 3.5’s abilities (link)

📲 Content

Is TOFU content dead? (link)

🗣️ Networking

How to get better at networking (link)

Deep Dive: Seeing Content

What percentage of the content you see on the social web is from people you follow?

We had 500 people who use TikTok, Instagram, and X help with this experiment.

And we had them use each platform daily for at least 30 minutes, and they did this for a week.

Here are the results:


Content from followers - 27%

Content from non-followers - 73%


Content from followers - 32%

Content from non-followers - 68%


Content from followers - 19%

Content from non-followers - 81%

It just goes to show followers aren't the key. You must create engaging content if you want social networks to showcase your content.

Want To Join Our Association?

The Agency Owner's Association (AOA) is our paid community that is for expert agency owners looking to scale.

It’s $199/month, and you’ll receive:

  • Access to both mine and Neil Patel’s network

  • Access to all of our best training courses

  • Special deals on software

  • Strategies and frameworks

  • Resources and templates to build the right systems, processes, and structure

Start scaling today (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

  1. You can apply to work with my marketing agency (link)

  2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

  • Business Development Representative (link)

  • Paid Media Manager (link)

  • SEO Manager (link)

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