The TRUTH About Building a Multi-Million Dollar Agency

Just had an amazing conversation with Jasmine Star about my journey building Single Grain and the future of marketing agencies.

In this hour-long deep dive, we cover everything from:

• The current state of marketing and why most influencer advice is wrong (00:00)

• My real experience with business operations and leadership (02:49)

• Why singular focus is crucial for success (06:06)

• The raw story of how I built my agency (08:56)

• The challenges of managing and scaling an agency (12:11)

• Setting standards of excellence in creative work (36:32)

• The future of agencies: where tech and performance-based models are heading (49:12)

👉 Watch the full interview here

We get into honest conversations about avoiding premature scaling, the difference between abdication and delegation, and practical steps for anyone looking to start or grow an agency.

Want to know where I see the industry heading in the next 5-10 years? Make sure to catch the section on tech and performance-based models.

See you in the comments,

Eric

P.S. If you're thinking about starting an agency, don't miss my advice for aspiring owners at 55:06!