👾Leveling Up 👾

High performers want to hang out with other high performers.

When I was 25, I phoned a founder and asked him what was one thing that changed his trajectory. He said 'masterminds'.

Here's how to build the ultimate network, even if you're a nobody:

1. Filter aggressively. In my mid-20s, I was a marketing leader so I focused on people either at my level or a few steps ahead. If you have some people who are too senior (CEOs) and some people who are too junior (interns), it won't make for interesting conversations. Do the filtering for everyone and magical conversations will happen.

2. Structure is everything. Creating an agenda provides a format for a group of Type-A people to follow. I guarantee if you don't have an agenda, things will fall apart. I've seen groups last for 7 years and groups fall apart in 1 month. The difference was structure and the willingness of the group to follow it. You can easily ChatGPT this today or simply Google 'mastermind talks agenda' and you should be able to create a format that works for you.

3. Grow into other organizations. When you're starting out, you will have to form your own groups. But if you start a business and grow to $1M in revenue, you can join Entrepreneur's Organization (EO). If your business gets to $13M+ in revenue, you can join Young President's Organization (YPO). These groups will magically unlock for you as your journey continues. Stay patient.

4. You get what you put in. Whether it's your own group or a group that you join, you get what you put in. The more you volunteer to do things, the more things will come back to you. For example, this year I am running the YPO Global Marketing Summit in Miami. This means I'm putting together the agenda, the speakers, the sponsors, etc. along with my co-champion. We don't get any compensation from it, but we know it will come back to us in spades for the long term. Long game ftw.

5. Know when to leave. Masterminds ebb and flow. Once you start to see diminishing returns, consider leaving. There are some groups where you can realize the value quickly and there are some groups that will last for years. The worst would be if you don't leave, because the time commitment for a marginal return would be a misallocation of the one resource you'll never get back: your time.

6. Understand that each group has its role. I have an entrepreneur friend group where we meet once a year and go to cool places like Bodrum, Tulum, Cabo, etc. We share high level strategies, tactics, and secrets that we otherwise wouldn't share elsewhere. We also have an ongoing chat group where we'll surface new stuff every now and then. This is my business/marketing strategies and tactics group. For my YPO forum, it serves more as group therapy. Every group has its use so figure it out!

Doing anything interesting in life is a lonely journey. It's better to do it around likeminded people that are on that same journey. After all, life is about relationships at the end of the day. Nobody remembers or cares about their own accomplishments on their death bed. They just want to be around their friends and family

Eric Siu :)

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How I Can Help You

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1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

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