The New 10 Commandments of Marketing

Neil Patel and I sat down to rewrite the commandments of marketing—because AI is changing everything.

Introducing… The New 10 Commandments of Marketing:

1. AI + Human Touch: AI alone won't cut it. You need humans to bring the final touch. The perfect blend will get you the best results.
   

2. Be a Top 0.1% Learner: Don’t just consume content. Implement, experiment, and execute. The learning curve is steep, and only hands-on experience will keep you ahead.
   

3. Brand is Your Moat: Build a brand that stands out. Copycats can replicate your product, but they can’t replicate the trust and loyalty you’ve built.
   

4. Leverage Data: Use your data not just for insights, but to drive distribution and product improvement. Data is the new moat.
   

5. Commit to the Long Haul: Real growth takes time—decades, sometimes. If you’re in it for the quick win, you’re playing the wrong game.
   

6. Value Drives Conversion: Offering real value—like a free core feature—will drive stronger conversions than just giving away content.
   

7. Optimize Search Everywhere: Don’t limit yourself to Google. Optimize across all platforms where attention is being paid. People are searching everywhere.
   

8. Play Natively: Each platform has its own game. Play by the rules of each one to get the most out of your efforts.
   

9. Think Global from Day One: Plan for international reach. Global marketing isn’t just an option—it’s a must.
   

10. Master One Channel First: If resources are tight, don’t spread yourself thin. Master one channel before diversifying.

Think we missed anything? Send us a reply.

To building your brand for the long haul,
Eric Siu

PS: ShipStation is giving newsletter subscribers a FREE trial. If you’re looking to calm the chaos of order fulfillment with a shipping software that delivers, check it out. Go to shipstation.com and use code MARKETINGSCHOOL to sign up.