The hard truth about YouTube revenue

Quick story about a painful lesson in YouTube strategy...

We recently hit 1.5M views on three viral videos.

Exciting, right? Wrong.

Those viral hits drove exactly zero leads to our business…

Meanwhile, a "smaller" video with Seth Godin about marketing's future is driving actual customers our way – even with just a fraction of the views…

That’s why I just published a detailed breakdown revealing:

1. Why 99% of YouTube videos don't drive revenue

2. The exact shifts that turned views into leads

3. Our "package hacking" method for guaranteed engagement

4. The 80/20 content strategy I'm using in 2025

5. My real analytics showing what worked (and flopped)

→ Watch the full breakdown here

This isn't theory…

I'm showing real numbers, real mistakes, and the actual strategy we're using right now.

-Eric