The best SEO tactic for 2025?

I still love SEO. But Google’s grip is loosening.

Only 18% of daily searches happen on Google now.

People are searching across Instagram, YouTube, ChatGPT, Amazon, even app stores.

That’s why Neil Patel and I are calling it: Search Everywhere Optimization.

I just dropped a YouTube video with Neil where we break this down and hit the TOP SEO tactics for 2025.

We talk about:

• The Google exploit that’s changing how results rank

• How to tap into 45.1 billion daily searches across multiple platforms

• The AI-powered way to scale global SEO without hiring 10+ translators

• Why building simple tools can 5x your ROI (with examples)

• How AI agents will soon replace entire teams for SEO ops

Google-first is dead. Diversification is the moat.

→ Watch the full breakdown here

To future-proofing your traffic,
Eric Siu