The $68B SEO industry just died

(here's what's next)

The data doesn't lie:

In 2020, 98% of people used search engines to find answers.

Today? That number has plummeted to 61%.

The shift is seismic.

17% now use social media for answers…

30% rely on AI chatbots…

But here's the wild part: Google traffic isn't declining.

In fact, it's growing - from 100% to 109.83% since 2020 (analyzed across 36,000 websites).

The old playbook is dead.

But the new one is even more powerful.

I break down exactly what's working now:

Why Reddit just gained 700M monthly visitors…

The surprising truth about AI-generated content (with real data)…

How communities are becoming the new SEO (with case studies from Shopify and HubSpot)…

The exact automation workflows we're using at Single Grain…

Plus, I reveal the four pillars we're building our agency on for 2025 and beyond.

To traffic that converts,
Eric Siu