The $100M yacht sale that happened with 9 words

This isn’t a pitch for some fancy sales funnel or complex email sequence. It’s the Nine-Word Email, and it’s simple, effective, and profitable.

Copywriting legend Dean Jackson popularized the email. And here’s the magic formula:

“Are you still in the market for a yacht?”

That’s it. Nine words. No fluff. No sales gimmicks.

This technique works because it capitalizes on something most salespeople overlook: timing. People aren’t always ready to buy, but they’re often interested. When you follow up every 90 days or so, you stay top of mind. It’s a simple yet deadly weapon in your arsenal.

I can personally attest to the power of this strategy. It’s helped me make a lot of money. Here's why:

• The fortune is in the follow-up: Most sales don’t happen on the first, second, or even third contact. The real gold is in staying persistent without being pushy.

• People aren’t ready to buy—yet: The key here is to recognize that interest doesn’t always equal immediate action. But just because they aren’t buying now doesn’t mean they won’t be later. Patience pays.

• It cuts through the noise: In a world of long-winded sales emails, a nine-word follow-up stands out. It’s short, to the point, and instantly sparks curiosity.

The best part? You don’t need to be constantly chasing leads. If you have the right systems in place, your follow-ups can be automated and effective, without the hustle.

Remember, it’s not about closing in one email. It’s about nurturing relationships and timing your follow-up just right.

To perfecting your follow-up game,
Eric Siu

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