- Leveling Up
- Posts
- The $100M Marketing Agency Strategy In An AI World
The $100M Marketing Agency Strategy In An AI World
The hidden economics of agency acquisitions
Just dropped a raw conversation about the hidden economics of agency acquisitions.
The reality most founders miss:
An agency with $5M profit can sell for 10-20X multiple (up to $100M exit)
With the right platform strategy, you can reach $500M+ through acquisitions
Unlike tech startups, agencies require almost zero upfront capital
Here's what shocked me:
Most agency owners don't realize they're sitting on a potential 9-figure exit.
I break down exactly how the math works.
-Eric
PS: I also reveal how I bought Single Grain at age 26 (and the deal structure I used).