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The $100M Marketing Agency Strategy In An AI World

The hidden economics of agency acquisitions

Just dropped a raw conversation about the hidden economics of agency acquisitions.

The reality most founders miss:

  • An agency with $5M profit can sell for 10-20X multiple (up to $100M exit)

  • With the right platform strategy, you can reach $500M+ through acquisitions

  • Unlike tech startups, agencies require almost zero upfront capital

Here's what shocked me:

Most agency owners don't realize they're sitting on a potential 9-figure exit.

I break down exactly how the math works.

-Eric

PS: I also reveal how I bought Single Grain at age 26 (and the deal structure I used).