👾Leveling Up 👾

Does using the word “AI” within your marketing help boost conversions?

Around a year and a half ago 16 sites run by marketers performed A/B tests to see if the word “AI” boosted conversion rates.

They tested it in headline copy, body copy, images, videos, and throughout their funnel.

The conversion rate on all 16 sites increased, ranging from 7.9% to 25.3%.

The average lift in conversion rate was 16.1%.

Now, these sites all leveraged AI technology … whether they created it or leveraged an API from a provider like Open AI.

Fast forward to today and these sites all re-ran the A/B. Half the visitors saw AI language and the other half didn’t.

When the test was re-run a year and a half later, literally, there was little to no lift in conversions from using the word “AI”.

AI is still a great technology but the small data sample I have shows the it doesn’t sway conversions as much as it used to.

Eric Siu :)

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Links You Might Like

Here are some of the best links I’ve found since our last email. 

✉️ Email

5 crucial email marketing trends (link)

🏢 Business

Understanding client retention (link)

🖊️ Writing

Using loss aversion to your advantage (link)

📲 Social Media

Are we wasting time scrolling? (link)

🤖 AI

Using Google’s new AI-powered video creation app (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)