Site traffic is falling across the board

If your site traffic has been slipping lately—you’re not alone.

AI is reshaping how people search.
More answers are surfaced directly in search results with AI overviews.
And more people are turning to platforms like ChatGPT, Claude, and Perplexity for answers.

The result? Fewer clicks to websites across the board.

But here’s the upside:
There’s still a lot of value to capture—if you evolve your strategy.

In my latest video, I break down how to maintain growth with this decrease in search. I cover:

• How to actually show up in AI overviews like Claude, Gemini & Perplexity

• How to improve CTRs to improve lead volume even with lower traffic

• SEO practices that are helping websites rank on page #1

• How to future-proof your strategy with “search everywhere” optimization

SEO isn’t dead. But the way you win with it? That’s changed.

→ Watch the full video here

To smarter strategies,
Eric Siu

P.S. Your site can still drive meaningful traffic and conversions—you just need to play the new game.