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- SEO will completely change in 2026
SEO will completely change in 2026
Here's how to prep
2026 is the year SEO stops being about just Google.
LLMs are reshaping how information gets discovered.
AI overviews are stealing clicks.
And traditional SEO tactics? Still alive, but slower, weaker, and less reliable.
The biggest mistake I see?
Marketers clinging to 2015 playbooks in a 2026 world.
In this new breakdown, I share what’s actually driving traffic now, including the real role of AI, the channels that matter, and how to build content that ranks and converts in the age of generative search.
To playing the new game right,
Eric Siu