SEO Strategies of a 100M Visitor Site

Hey everyone,

Yesterday's webinar was a success.

We delved deep into some cutting-edge strategies, and I'm thrilled by the enthusiasm and engagement from all of you.

To keep that momentum going, I want to expand on some of the key points we discussed, especially around content creation and SEO.

In this post, we're diving into practical, real-world tactics that can transform your digital marketing game.

Whether you're a seasoned pro or just starting, these insights are designed to give you a leg up in the ever-evolving world of online marketing.

Let’s break it down:

1. Hire writers who aren't writers

You can go find 'professional writers' who write for all kinds of industries.

They do well with general topics, but they will cost you an arm and a leg. Sometimes $1+ per word.

Or you can hire enthusiasts who simply love the industry that you're in, and you can sometimes hire them for pennies on the dollar.

Why?

Because they're simply thrilled about the opportunity to write more about what they already love.

2. Build a system to post 1 blog post per week

The 1 blog post number isn't what is important -- it's about building a system that can scale over time.

very business is simply a collection of systems.

How well a system functions starts from the basics. Get the basics right.

3. Don't worry about fancy plugins or SEO software in the beginning

You don't need SEO tools with all the bells and whistles in the beginning.

Just use Google Search Console and Google Analytics to start.

You can even try the free options from companies like Ahrefs.

4. Try to make one improvement per blog post

Companies like Forbes generate millions per year.

What most people don't know is that they spend over 50% of their time updating content for pages that are already performing.

Why do you think Wikipedia ranks so well for so many phrases?

Part of the reason is that their content is being 'updated' all the time by contributors from around the world.

Start to build the 'updating muscle' so you can scale this system later.

5. Try new things then see what works and what doesn't

Scale what does. Most people get stuck because they use the same SEO strategies and tactics that everyone else is using.

Doing the same thing when it isn't working and expecting good results ain't smart.

You have to keep your foot on the pedal.

Here are some examples of experiments you can run:

- Buying a competitor's website in your niche for its link equity
- Buying a competitor's website in your niche for its content
- Creating programmatic SEO pages for MOFU/BOFU keywords
- Restructuring your site to have internal link equity flow through better
- Building linkable assets (such as software) and giving them away to attract leads and links

6. Be patient and consistent

The best businesses are built over decades. So are the best websites.

SEO forces you to learn the power of compounding and teaches you to adapt to the changing times.

I believe the SEO experience that we've been used to for the last few decades is going to fundamentally shift in the next 5 years.

But as long as you are consistent with your rate of learning and patient with your results, you'll see outsized gains. Guaranteed.

Transform Your SEO Strategy for 2024 with a Free Marketing Plan

You’ve just unlocked some powerful insights into effective, budget-friendly content creation and SEO strategies.

But here's the thing:

Every website, every niche, has its unique challenges and opportunities, especially as we approach the SEO landscape of the next five years.

This is where my team comes in.

If we’re a good fit, my SEO team is ready to dive deep into your website, analyzing every nook and cranny to craft a personalized marketing plan that’s perfect for 2024 and beyond.

We’re talking about a bespoke strategy tailored just for you, leveraging the latest SEO techniques and insights.

Why? Because we believe that the right plan can catapult your website from being just another player in the field to a leading voice in your industry.

And we’re excited to show you how.

What’s Included?

• Comprehensive Website Analysis: We’ll dissect your current SEO performance and identify key areas for improvement.

• Tailored Strategy for 2024: Get a customized action plan that aligns with your business goals and the latest SEO trends.

• Actionable Insights: We go beyond theory, providing practical steps you can implement right away.

• Long-term SEO Vision: Prepare for the future with a strategy that evolves with the SEO landscape.

Ready to elevate your online presence?

Let's lay the groundwork for a year of unprecedented growth.

Here’s to a game-changing 2024,
Eric Siu

P.S. Remember, in the world of SEO, the early bird gets the worm. Don’t miss this chance to get ahead of the curve.