SEO is dead—unless you're doing this

Everyone thinks SEO is about Google.

They’re wrong.

The game has changed. SEO is no longer just "Search Engine Optimization"—it’s Search Everywhere Optimization.

Here’s what I break down in this video:

→ Why optimizing for Google only is a losing strategy
→ How LLMs (like ChatGPT & Claude) are reshaping how people search—and buy
→ The rise of Reddit, YouTube, Instagram, and even Amazon as real search engines
→ Why most SEOs are stuck in a red ocean... and how to dominate the new blue one

And here’s the kicker:

95% of ChatGPT results are from fresh content.

That means if you’re not adapting—right now—you’re invisible.

This is your chance to get ahead while everyone else clings to old playbooks.

→ Watch the full breakdown here

To adaptability that wins,
Eric Siu