Happy Friday,

This week Neil and Eric give a masterclass on how to use Google Analytics to its full potential, including:

• The #1 mistake most businesses make with Google Analytics

• And a secret feature that can reveal your website’s true ROI

But first…

An epiphany Neil had at 16 that kickstarted his career in marketing:

🧠 Mindset Shift: Prioritize Your Marketing First

Neil Patel is 38 years old now.

But his marketing journey started when he was around 16.

He created a job board—spending around a thousand bucks in the process.

The problem?

His shiny new job board was getting little to no traffic.

That’s when it hit Neil that he needs to do something called marketing.

So he saved more money doing odd jobs such as: working at an amusement park, picking up trash, cleaning restrooms, etc.

And he used that money to pay for marketing.

Once again, he got little to no results.

So being broke and frustrated, he had no option but to learn it on his own.

Pretty soon, he got good at it.

He would pick up the phone and call everyone who was spending money on ads and try to convince them to use his services to drive more traffic.

Some people signed up, some people didn’t.

But overall, it worked out quite well.

It was a numbers game.

And as Neil continued to make those phone calls, and write his own blog, doing podcast interviews, and speaking at events—it helped grow his brand.

But it all started with learning marketing.

Which brings us to this week’s poll:

^ We’ll post the results at the top of our Monday email!

🎓 Stop Making This Google Analytics Mistake ASAP (Conversion Killer)

Stop doing this inside your Google Analytics account.

It’s a mistake that can kill your analysis, traffic, and conversions.

Neil and Eric break it down in this 5-minute clip, including:

• The biggest problem with how businesses use analytics

• The real value of having an experimentation framework

• Plus — how to incentivize your staff to make data-driven decisions

Click here to avoid the #1 Google Analytics mistake

🆓 Get a Free Detailed Marketing Plan

Tell us a little bit about your company, and our marketing experts will put together a detailed plan to hit your growth goals—100% free!

🎓 This Overlooked Google Analytics Feature Reveals Your True ROI

Why aren’t more people using this feature inside Google Analytics?

It’s so overlooked at this point that it can almost be called secret.

And the best part is it will reveal your true ROI.

That means no more guessing or analyzing irrelevant metrics.

If you want to measure your ROI accurately — watch this.

Until tomorrow!
The Leveling Up Team