👾Leveling Up 👾

Did away with recurring 1 on 1 meetings for a few weeks and the results have been amazing.

Each meeting costs me 2 hours per month (30 min * 4 weeks). Imagine canceling 6 of these = 12 hours saved per month.

That's 1.5 8h work days.

Imagine all the higher leverage opportunities you could be attacking with that time.

Now, we just have a rolling 1 on 1 doc per person where each week, they update on:

1. How their number 1 goal/KPI is trending (red/yellow/green) 

If green, no need to talk about it. If yellow or red for a few weeks in a row, that should be the main topic for the week. 

Moreover, they should bring 3 solutions and pick the best solution that they have in mind so the thinking isn't just delegated back to you.

2. What else is on their mind 

If they have blockers that they need my help solving, they just note it in the doc and I write a response either in the margins or I just DM them.

They might report on current projects (how numbers are trending, etc.)

They might cite a new idea that they want me to poke holes in.

The list goes on...

3. Top 3 priorities

Every week, they list their top 3 priorities. If the priorities are unrelated to our goals for the quarter/year, this is my chance to help them course correct. 

Too many people end up doing busywork that masquerades as 'priorities'. It's on you to make sure people are working on the needlemovers.

4. Notes

This section is for additional notes from them or notes from me. Gives me a chance to potentially bring other items up that they should be aware of.

Although we do these meetings async now, I have opened up weekly office hours where people can 'drop in' and call me for a 2-3 hr window.

The async Google doc meetings help solve their immediate problems while the office hours allow us to talk about higher level strategy, personal growth, or whatever else is on their mind.

I was hesitant at first, but the time saved and the more in-depth problem-solving has made this a winner.

Eric Siu :)

Hey, Free Next Tuesday?

On Tuesday August 13th at 5:30pm (BST), I’m going to be hosting my latest webinar.

It’s called The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024.

Inside the webinar, you’ll learn:

• Is SEO dead? (Hint: It's not if you're leveraging social the right way.)

• How to use AI to supercharge your search rankings

• How to leverage YouTube for maximum reach in less time

• How a simple reframe built a $13.8B company (and how you can apply it to your business)

• How to use fake haters to blow up your engagement

• Why you should increase your prices in 2024

Spots are going quickly – make sure to register today (link).

See you there.

Links You Might Like

Here are some of the best links I’ve found since our last email. 

🎓 Education

Why education should be gamified (link)

✏️ Writing 

100 power words for you to use (link)

📲 Social Media

The MIT neurosurgeon who is now unemployed (link)

🏢 Business

Making your creative agency attractive for acquisition (link)

🪧 Advertising 

How to master CRO marketing (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)