How to Revive a Dying Brand

From £682K a Year to £9.3m a Year

👾Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here are some things we’re going to cover:

  • AI in the Olympics

  • AI overviews and SEO

  • Why AMD lost out, despite being superior

Thanks,

Eric Siu :)

Ready for my newest webinar?

On Tuesday August 13th at 5:30pm (BST), I’m going to be hosting my latest webinar.

It’s called The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024.

Inside the webinar, you’ll learn:

  • Is SEO dead? (Hint: It's not if you're leveraging social the right way.)

  • How to use AI to supercharge your search rankings

  • How to leverage YouTube for maximum reach in less time

  • How a simple reframe built a $13.8B company (and how you can apply it to your business)

  • How to use fake haters to blow up your engagement

  • Why you should increase your prices in 2024

Spots are limited, so register now, and let's explore the future of marketing together.

Hope to see you there (link).

Here are some of the best links I’ve found since our last email. 

🤖 AI

8 ways AI is being used at the Olympics (link)

📈 SEO

What AI overviews have done to site traffic (link)

🏢 Business

Why AMD lost to Intel/NVIDIA despite having a superior product (link)

✉️ Email

8 subject lines which are proven to boost open rates (link)

📊 Marketing

How to scale a failing brand from £682k a year to £9.3M a year (link)

The Secret Killer Beyond 30

A few weeks ago, I sat down with Peter Diamandis, who revealed the secret killer that limits lifespans beyond the age of 30.

In this episode of Leveling Up, we discussed:

  • Eliminating sugar

  • Longevity and healthy living

  • Focusing on diet

  • Exercise

  • Sleep

  • Mindset

  • Risk avoidance

On the verge of a “health-span revolution”, we discussed how the possibilities for lifespan are extending more and more.

You can watch the full episode here (link).

A Skool Community For Marketers (FREE)

Looking to level up your marketing?

We’ve just started a free community that anyone can join.

It’s a place for marketers and business owners to help each other and share what's working to grow faster.

If you’re a new marketer, it’s the ideal place to start.

Check it out here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

  1. You can apply to work with my marketing agency (link)

  2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

  • Business Development Representative (link)

  • Paid Media Manager (link)

  • SEO Manager (link)

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