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How Pat Flynn Turned a Childhood Hobby Into a 6-Figure Business

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Eric Siu
March 27, 2024

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👾 Leveling Up 👾

Welcome back to Leveling Up!

You voted, and here's what we learned from last week's poll:

Q: Do you send emails using your company’s name, or do you use your personal name or another individual’s name?

A: Company

But enough about that! We've got a fresh poll for ya:

Let’s dig into this week's content…

- Eric Siu :)

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Level Up Your Social Media Strategy This April

Master the art of crafting a social strategy. This small group and conversational training from the American Marketing Association equips you with the knowledge to create highly effective content plans and audience engagement strategies. Define your purpose and measure your impact.

New Interview

How Deep Pocket Monster Is Building A Business Empire | Pat Flynn

Elevate your YouTube strategy by learning from Pat Flynn as he shares insights into growing his YouTube channel, Deep Pocket Monster, and achieving success with his Card Party events.

Business Growth Strategies

  • 🎉 The Card Party event for the Deep Pocket Monster community had 200 people show up in the first year and is expected to have 5,000 attendees in the second year.

  • 📚 Bringing people in the community together is the key to long-term business success.

  • 🎟️ Focusing on influencer marketing and creating a VIP experience can significantly boost event attendance and revenue.

  • 💰 The value of a Pokemon card collection can reach thousands of dollars, highlighting the potential financial investment in the niche market.

  • 📈 Deep Pocket Monster has become a leader in the space, not just as a collector, but also as a business advisor and top affiliate for a binder company.

  • 💼 Pat Flynn also spends 25% of his time advising and helping other companies, leveraging his expertise and connections to influence their growth and success.

Content Creation and Engagement

  • 🍬 Short form content is like Halloween candy - it gives a quick endorphin hit, but long-form content is like a memorable dining experience that builds lasting connections and memories.

  • 🎤 Sharing personal stories creates a stronger connection with the audience compared to trying to emulate someone else's style.

  • 🎙️ Hosting webinars as a live stream on YouTube can help reach a wider audience and keep engagement going.

  • 🎥 Dr. B's real life transformational stories led to direct sales and testimonials from listeners.

Personal Development and Entrepreneurship

  • 🤑 "I'm very intentional with where my focus goes... I didn't believe that those opportunities would continue to come."

  • 📈 Building a support system and staying consistent is key to success, as seen in the example of being part of Mastermind groups for over a decade.

  • 👨‍👧‍👦 Serving your audience as an entrepreneur is similar to serving your kids - it's about getting involved and having conversations to better understand and serve them.

  • 🕰️ The slow process of traditional publishing is a learning opportunity that can benefit in the long run.


Watch This Video If You Want To Grow Your Agency Faster

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This group is for high-performing 6, 7, and 8-figure agency owners looking to free up their time, grow their business, and increase their overall happiness.

This community exist to help you get to the next level so you live the life you want. Watch the video above to get started.

-Eric Siu

P.S… We have a ton of free content to help your business grow: