👾Leveling Up 👾

Who knew that sharing your life stories could generate conversions?

I remember one time, I had a terrible airline experience — my flight was canceled and when I called support, their agent hung up on me.

I ended up sharing the entire story to my entire email list and that actually generated sales for my ad agency.

In email marketing, there’s a term for this — the Seinfeld email, coined by a marketer named Ben Settle.

Why Seinfeld? Because the sitcom Seinfeld talks about a whole lot of… nothing!

That means your life experiences, sometimes where ‘nothing’ happens can help you drive sales.

For example, I tied my airline horror story in with the importance of hiring great people for your customer service team. The product I was selling back then? A training program to help people hire better talent.

So that’s how Seinfeld emails work. Emails have been and will continue to be a viable marketing channel.

But what about applying it beyond email? How about where there's organic reach potential?

LinkedIn, X, Instagram, Facebook, YouTube, Snap, TikTok - wherever you can get it.

For those of you who speak at live events or on webinars, these are simple storytelling elements that you can weave into your talks to make them more engaging.

The structure for Seinfeld emails is simple:

1. Write a great hook e.g. ‘The Airline Experience from Hell’

2. Write a great story e.g. flight got canceled and customer support left me hanging and it ruined an important day for me

3. Tie in your story with what you do e.g. this is why hiring great people is important

4. Add in a call to action e.g. if you want to learn more about how to hire A-player talent, click here

Eric Siu :)

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Links You Might Like

Here are some of the best links I’ve found since our last email. 

📈 Marketing

The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024 (link)

🤖 AI 

Turn a PDF into an interactive dashboard (link)

📊 SEO

What’s the future of SEO looking like? (link)

✉️ Email 

9 essential copywriting rules (link)

📲 Social Media

How a grocery store garnered a cult following in the US (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)