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New AI-Powered Search Experiences, YouTube is the #1 Profitable Platform, and Reddit Goes Dark

Top 3 Marketing Trends for the Week of June 12th, 2023

Welcome to the first Monday edition of Leveling Up!

We analyze the latest headlines from Search Engine Land, Search Engine Journal, Search Engine Roundtable, Social Media Today, and more to summarize the top 3 industry trends for this week.

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🔥 Trend 1

AI-Powered Search Experiences

Instacart and Bing Chat are implementing generative AI and expanding chat capabilities to enhance search experiences. This trend reflects the growing importance of personalized and efficient search results.

Here are some of the potential benefits of AI-powered search:

  • More personalized results: AI can be used to understand a user's past search history, interests, and location to deliver more relevant and timely results.

  • More efficient search: AI can be used to automatically filter out irrelevant results, helping users find what they are looking for faster.

  • More natural interaction: AI can be used to power voice-activated search, making it easier for users to find information without having to type anything.

Generative AI can be used to create new content, such as text, images, and code. This content can then be used to improve search results.

For example, generative AI can be used to create summaries of long articles or to generate images that illustrate a particular concept.

🔥 Trend 2

YouTube is the #1 Profitable Platform

A survey reported by Search Engine Land shows that YouTube is the most profitable platform for creators.

“On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%).”

Overall, the survey results show that YouTube is the most profitable platform for creators, highlighting the power of video content and the potential for influencers to make a living from their digital presence.

🔥 Trend 3

Reddit Goes Dark

Reddit went dark today for 48 hours to protest a new decision by the company to charge third-party developers for API access.

The API, or application programming interface, allows developers to build applications that interact with Reddit.

This includes popular tools like Reddit Enhancement Suite, which allows users to customize their Reddit experience, and Apollo, a third-party Reddit client for iOS.

Reddit’s decision to charge for API access has been met with criticism from users and developers.

Critics say the change will make it more difficult for developers to build useful tools for Reddit users, and could ultimately harm the Reddit community. In a statement, Reddit said the change was necessary to “ensure that our platform is sustainable for the long term.”

The company also said it would be providing financial assistance to some third-party developers who are affected by the change.

Despite Reddit’s explanation, many users and developers remain unhappy with the decision. The protest today was a sign of the community’s dissatisfaction, and it remains to be seen how Reddit will address the concerns of its users.

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Until next week,

The Leveling Up Team


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