👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here are some things we’re going to cover: 

• A 7-step checklist for your copy

• The new AI model changing the game

• Putting UX into everything

Hit your growth goals with a marketing plan made by us.

Request one from our marketing experts for free here (link).

Thanks,

Eric Siu :)

Actionable Tip

How do you write copy that people react to and trust?

With attention span so low these days, a few slip-ups can turn thousands of customers away.

Check out this 7-step checklist that Chase Dimond uses to make sure his copy converts (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📲 Social Media

Why you need quality over quantity (link)

🖊️ Writing

Six copywriting techniques (link)

📊 Marketing

How the ‘Pre-Work Method’ works (link)

🤖 AI

The gpt2-chatbot which is changing the AI game (link)

🏢 Business

How gaming helps with running an organization (link)

Deep Dive: Put UX Into Everything

User experience (UX) doesn't just apply to products. It applies to everything.

Let's use the workplace as an example.

When you want to execute a new idea, are you taking the time to write a memo to articulate your thoughts? Is it well-formatted and easy to read?

When you write a job description, is it enticing to the reader? Is it formatted well?

When you want someone to view a file, do they have access to it? Can they comment?

When your company hosts meetings, is there a clear agenda and purpose? Is there a built-in feedback mechanism to iterate on these meetings? 

When you onboard a new employee, are the rules of engagement defined? Is the paperwork easy to find and complete? Are training materials well-organized and engaging? Is there a support system for questions? This is akin to the first-time experience with a new app or product.

Good UX in the workplace isn't about aesthetics. It's about removing friction, creating clear paths to goals, and fostering a positive experience that translates to better results.

Thoughtfulness goes a long way. If you can get your entire org to think about integrating great user experiences into everything that they do, your customers and employees will be happier.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my agency (link)

2. You can join my Skool community (link)

3. You can apply to join my mastermind (link)

Interested in working at Single Grain? We have some new open roles:

• Paid Media Manager (link)

• SEO Manager (link)