👾Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Elon Musk vs Bill Gates

• Neil Patel on choice paralysis

• 7 takeaways on the future of marketing

Also I just sat down Anthony ‘Pomp’ Pompliano about How Bitcoin Will Help You Live An Extrodinary Life (watch now on YouTube) — you don’t want to miss this.

Enjoy,

Eric Siu :)

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CRO Masterclass with Eric Siu and Jon MacDonald: Best Practices for 2025 & Beyond

Links You Might Like

Here are some of the best links I’ve found since our last email. 

📊 Marketing

Neil Patel on choice paralysis (link)

🏢 Business 

Why hiring a CEO won’t solve your problems (link)

🪙 Bitcoin

Bitcoin Is At ATHs - What You Need To Know To Secure Your Future  (link)

🧠 Wisdom

Elon Musk vs Bill Gates (link)

Deep Dive: The Future of Marketing

Here’s where the future of marketing is going.

Just spoke at a 5,000 person event in Frankfurt, Germany called ‘This Is Marketing’.

My podcast cohost @neilpatel shared what we’re seeing at our respective agencies and with our own marketing.

Take notes:

1. AI agents are the future

Here’s an example of an agentic workflow to help with finding internal links for SEO.

We also built a consolidation agent that helps combine content.

We are also building unique agents for clients at @singlegrain.

2. New media > Old media

Election day hadn’t yet started when we went live, but we were already talking about how people trust podcasts and X over traditional mainstream media.

A 3 hr conversations does a lot more to build trust vs rehearsed soundbites.

3. Community will be a critical part of SEO going forward

Reddit gained 700M monthly SEO visitors and Quora also saw a big increase.

Why? Because human generated content is even more valuable in an genAI heavy world.

Use platforms like Skool and Circle.

4. Acquire customers and then use community to get them to stay

Online communities won’t only just drive SEO traffic, they’ll serve as a retention mechanism.

People like being a part of something bigger than themselves.

5. Google is alive and well

Traffic has been continually increasing for Google Search. It ain’t dead yet.

That being said, LLM usage is continuing to skyrocket so their model is very much at risk for losing significant market share.

6. We are all developers now

With the advent of Bolt.new, Replit, v0, and more, non technical people like me can throw up a frontend with a few prompts and have 60-70% of a product built.

A developer can finish off the rest.

7. In person communities aren’t going anywhere

To see a few thousand people in the crowd and feel the energy… that’s something that cannot be replicated.

Human connection is what makes us special and that can’t be easily reproduced by machines.

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)