👾 Leveling Up 👾

Welcome to Leveling Up. Today’s newsletter is a 3-minute read. 

Here are some things we’re going to cover: 

• Google Marketing Live 2024

• Is the Super Bowl ad spend worth the money?

• Lessons from MrBeast

Eric Siu :)

Actionable Tip

You probably know that an expert marketing plan can change everything about your outreach.

The problem is the expense, and you don’t know for sure it will work. 

The most successful businesses in the world adopt them, but they often pay vast amounts of money for them.

However, at Single Grain, we give our initial plan away – completely for free, no strings attached.

You can get yours here (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

✏️ Writing

The 90-minute writing stack (link)

🧠 Marketing

Is Super Bowl ad spend actually worth it? (link)

🤖 AI

The basic structure for all ChatGPT prompts (link)

✉️ Email

Each email is a 5-step funnel (link)

🏢 Business

How Facebook nearly failed (link)

Deep Dive: Driving Views

Here's a MrBeast lesson to drive more overall views from your content:

Your content format and idea matters. A lot.

For example, I've been podcasting for about 11 years. I've done a lot of interviews, a lot of solo episodes, and a lot of duo episodes.

Over time, content formats become stale. Half-baked ideas fail to gain any traction.

For example, I believe that interview podcasts are becoming stale and it's very much a red ocean. Everyone is asking the same questions and everyone is booking the same guests. 

People are tired of the same format and the same ideas.

When this happens, you must zig when others are zagging.

In 2023, MrBeast focused on $1 vs $ XXX format videos. E.g. $1 vs $1,000,000,000 house or $1 vs $100,000,000 yacht.

In 2024, he's focusing more on content such as 'Ages 1 - 100 - Decide Who Wins $250,000?'

Not only has his ideas changed, but he has also changed his content format from 10-15 minute highly edited spectacles to longer form 30-45 minute episodes that involve storytelling and character development. 

The practical solution is to always be slightly ahead of the curve, which means to be paranoid because, well, only the paranoid survive. 

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Paid Media Manager (link)

• SEO Manager (link)