Welcome to the Friday edition of Leveling Up!

This week you’ll learn:

• The AI video editor that will 10x your content creation

• A viral strategy that took Flodesk from $0 to $20M+

• The right way vs the wrong way to hire an influencer

• Plus more!

Starting on Monday: we’re upgrading this newsletter in a big way. You’ll receive double the amount of valuable content with a daily email from Monday to Saturday on the latest growth hacks and trends. Stay tuned.

🎓 The AI Video Editor That Will 10x Your Content Creation

This new AI video editor is taking over YouTube right now.

It fully automates the most time-consuming tasks, allowing anyone to 10x their content output on a small budget.

Neil and Eric break it down in this 3-minute video, including:

• Why is this AI tool better than the rest?

• How they’re using it to turbocharger the growth of the Marketing School YouTube channel (and how anyone can do the same)

• Plus — why production quality is overrated

Click here to discover this new AI video editor

🎓 From $0 to $20M Largely Thanks to This One Viral Marketing Strategy

When Martha Bitar and Rebecca Shostak began building Flodesk in 2019, the feedback was brutal... some people even called them "idiots."

After all, they were building yet another email platform when big competitors like Mailchimp and Convertkit already exist.

But fast forward to today...

And they make over $20M per year and are 100% bootstrapped.

The viral marketing loop you see above is largely the reason for their success.

See, the best products and services have a viral loop...

Where existing users bring in new users, who then become active participants and continue the cycle by bringing in even more users.

For Martha and Rebecca at Flodesk, it was as simple as including their logo at the bottom of every email sent using their platform.

New customers were joining without any extra effort on their part.

And while it wasn't responsible for all their growth...

This viral loop made growing to $20M/year inevitable.

Would you like to create a viral marketing loop for your product or service?

Right now, we have space to help out another business in July.

But it's coming down to the wire, and there are no guarantees we'll have the same availability in August 👇

Book a free call here

🎓 The LinkedIn Algorithm Changed — Here’s How to Win

LinkedIn just got exposed.

Now Neil Patel and Eric Siu are revealing the secrets to its latest algorithm — and generating as much (or more) traffic as Meta, YouTube, or Twitter.

Watch to learn:

• Why LinkedIn constantly changes its algorithm

• Why building your own audience outside of LinkedIn is important for long-term success

• The kinds of posts prioritized on the platform; aka, how to reach people that don’t follow you

• What can be attributed to LinkedIn’s success?

• A recap of the types of content and comments valued by LinkedIn.

If you want to go viral on LinkedIn — watch this.

PRICE INCREASE HAPPENING NOW
Final Opportunity to Join Neil and Eric’s Private Founder’s Event in LA

Are you a founder with a 7-figure business? Or a high-level CMO or CEO?

Then this is your LAST CHANCE to join our mastermind before our upcoming August event and price increase.

For entry requirements, benefits, and more — click here.

🧠 Mindset Shift: The Right Way vs the Wrong Way to Hire an Influencer

One of the best ways to generate a lot of revenue and stand out (and this also helps with the algorithms) — is to have an influencer.

The problem is most people approach influencer marketing the wrong way.

They’ll go to an influencer and pay them to do a post.

Honestly, that doesn’t work too well.

Think about it:

Every influencer gets paid to do posts.

But what works really well is paying an influencer who’s well-known in your space, they promote your product, they’re part of your business, they’re also on your landing pages, your ad creatives, and they’re endorsing that product as if it’s their own.

A great example of this is Ryan Reynolds and Mint Mobile.

That converts extremely well, and not too many people are trying to do this.

But those are Neil’s thoughts — we want to hear from you:

^ We’ll post the results at the top of our Monday email!

Until next week!
The Leveling Up Team

P.S.

Want to host a partner webinar with Eric Siu and reach our audience?

Submit your application here.