Is Long-Form Content Dead?

+ $200K Profit Agency Uses No CRM Or Ads

Author

Eric Siu
January 08, 2024

January 8th Edition

Leveling Up

Welcome back to Leveling Up!

In today’s email:

  • Viral content made easy with proven formulas

  • Alex Hormozi, Mark Manson, and others answer: is long-form dead?

  • The future of advertising in the age of TikTok

  • An agency doing $200K profit without a CRM or ads

  • And much more…

    - Eric Siu

Let’s Link

Here are the top 5 most helpful links to check out today:

  1. ▶️ Social media trends: low effort, high reward

  2. 🤖 Why Chief Marketing Officer jobs are declining

  3. 📑 Proven formulas for creating irresistible content

  4. 🧠 15 B2B social media trends you can’t ignore

  5. ✍️ Simple copywriting tip to call out your ideal reader

Interview Highlights

Is Long-Form Content Dead?

Alex Hormozi, Mark Manson, Blake Rocha, Mark Moss, and Vivian Tu discuss the shift towards short-form content and the impact it has on building a brand and engaging with audiences.

They explore the benefits of platforms like TikTok for going viral and attracting new followers but also acknowledge the limitations of short-form content in building a strong personal connection and conveying complex ideas.

In this video, you’ll discover:

  • Why subscribers and followers are now just vanity metrics

  • How to use TikTok to drive sales through calls to action

  • How to make complex topics relatable and interesting

  • And more!

It’s not just for the Gen Zs…

The Future of Advertising in the Age of TikTok

In 2016, TikTok burst onto the scene, initially dismissed as a playground for Gen Z's viral dances and memes.

But now, as we leap into 2024, it's morphed into a marketing juggernaut, challenging the likes of Facebook and Instagram.

Especially with TikTok Shop’s launch, the game has changed.

TikTok Shop officially launches in the US | TechCrunch

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S market.

techcrunch.com/2023/09/12/tiktok-shop-officially-launches-in-the-u-s

Imagine this: buying a car without a test drive, just through TikTok.

That's the kind of transformative power we're talking about.

Today, let's dissect TikTok’s advertising evolution and how it's redefining the future of advertising:

  1. Community-Driven Content: TikTok thrives on trends set by its users. Brands that harness these trends in their content strategy often see amplified engagement and resonance with their audience. It's about joining the conversation, not just starting one.

  2. Eye-Catching Creatives are Key: On TikTok, authenticity and attention rule. Brands need to create genuine, engaging content that stands out in a sea of endless scrolls. It’s not just about being seen; it’s about being remembered.

  3. Interactive Elements Engage: TikTok thrives on interaction. Inviting users to participate, react, or create their version of your content can skyrocket engagement and make your message stick.

  4. Experiment and Evolve: There’s no one-size-fits-all formula for TikTok success. It requires a mix of creativity, experimentation, and agility to find what resonates with your audience and then doubling down on it.

Let’s look at some success stories:

  • Mejuri, a beauty brand, embraced TikTok and witnessed a 150% increase in followers and a staggering 7,000% boost in conversions, with over 1 million impressions.

  • Miss Excel, an Excel tutorial creator, tapped into the platform's educational potential and built a six-figure daily revenue stream, all as a solopreneur.

  • Brand Pierre turned spoon rings into a million-dollar business by adapting his content to TikTok’s unique style.

TikTok isn't just another social platform; it's a pivotal player in today's advertising landscape, offering immense growth potential for brands and creators alike.

And if you're wondering how to harness this power for your brand…

We’ll handle the complicated strategy, set-up, and execution.

At my agency, we specialize in crafting personalized marketing strategies that resonate with your audience and amplify your brand's presence.

Reach out for a free consultation below + a free marketing plan.

Timely Tweets

🎨 $200K agency profits without a CRM or ad spend

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💌 How to effectively work with a VA in 6 simple steps

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To your growth
- Eric Siu

Ps: We have a ton of free content to help your business grow: