LinkedIn said 0 conversions... but they were wrong

We just got a lead from an enterprise company we were targeting with our Karrot ABM tool that "officially" had 0 conversions.

We spent $189.26 on an ad targeting one company. It got:

 📈 4,686 impressions
🖱️ 17 clicks
🥲 0 reported conversions (per LinkedIn)

But here’s the kicker… we actually DID get a lead from it.

This is why ad platform-reported conversions ≠ actual business impact.

Attribution is messy. Some buyers won’t fill out a form immediately. Some won’t click at all but still take action later. If we relied purely on LinkedIn’s tracking, we’d think this campaign flopped. Instead, it delivered a high-value lead.

This is why we optimize for pipeline, not just platform-reported conversions, and why we are adding in influenced pipeline to our Karrot ABM ads soon.

Want to learn more?

Join the waitlist

-Eric Siu