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Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?
+ 10% More ROAS By Doing This
January 5th Edition
Leveling Up
Welcome back to Leveling Up! We’re now a week into our new format, and the feedback so far has been incredible. Thanks for the support.
In today’s email:
5 helpful links for you and your team
New product update: pSEO
How we increased ROAS by 10% for Learning A-Z
Leila Hormozi speaks on how to hire and fire
Timely Tweets
And more…
- Eric Siu
Let’s Link
Here are the top 5 most helpful links to check out today:
▶️ Stunning results after just 100 days of YouTube Shorts
🤖 Meta publishes guide to using AI for post-holiday campaigns
📑 The new TikTok AI-powered creative assistant
🧠 Using AI to update old blog posts for SEO
✍️ How to build a 7-figure newsletter
New Product Update
Programmatic SEO
We’re excited to announce that we’ve just launched Programmatic SEO (pSEO) as a service.
pSEO is a type of SEO that uses automation to create unique pages at scale with each page optimized around a specific keyword or keyword phrase.
We’ve spent months testing and learning pSEO strategy for the Single Grain site. In the context of Single Grain, this meant creating thousands of pages targeting agency keywords.
For example:
marketing agency
advertising agency
digital marketing agency
pay-per-lead agency
Results started slowly and have since gone parabolic.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a0bb9aa8-bfda-46ec-9d32-c618663c1661/Pages_with_Traffic.png)
New pSEO pages receiving traffic over time
These pages are rapidly growing our overall site traffic and driving more leads.
If you’re interested in trying pSEO, please fill out the short survey below to request a free plan that’s custom-made for your company!
Interview Highlights
Leila Hormozi
Leila Hormozi crossed $100M by the age of 28 and is now growing acquisition.com into a billion-dollar portfolio.
She’s passionate about candidly sharing the mistakes and lessons she’s learned from scaling businesses.
In this interview, Leila speaks on:
How to hire and fire
How to be a successful operator
Engineering a great culture
New Innovative Marketing Case Study
How We Increased ROAS By 10% And Revenue By 8% YoY For Our Education Partner
The Challenge
Our team was tasked with growing purchase volume for Learning A-Z (LAZ), leading up to the back-to-school season.
In order to effectively do so, we needed to educate consumers first through activation of top- and mid-funnel tactics.
The Approach
Generate demand with upper-funnel tactics
LAZ’s target audience for this campaign was Pre-K-6 teachers and administrators. We targeted them using paid media on the following channels:
Paid search
Online video
Paid social
Programmatic display
Capture demand with lower-funnel tactics
If you stop at the upper-funnel tactics, you’ll create demand but lose out on conversions. Capturing demand is where bottom-up tactics shine. Knowing that this was key to a successful campaign, we increased investment into the following areas:
Paid social retargeting
Cross-selling products
Branded search campaigns
We wanted messaging that would bring as much demand as possible, and to do so, we got as specific as possible. To bring their products to life, we created feature-specific copy that resonated with the audience.
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We tested over 10 messaging strategies throughout the campaign to see what performed best. Some of those included competitor analysis to uncover untouched topics, new messaging themes, repositioning products multiple times, and expanding and restricting keyword coverage.
Results
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/11b6cf10-c069-4f73-a0de-bb850c5dab78/Screen_Shot_2023-10-09_at_3.37.05_PM.png)
Interested in adopting a similar full-funnel digital marketing approach?
Timely Tweets
🎨 How to use Canva and ChatGPT to 10x your design
Canva is now available on ChatGPT.
This update makes graphic design 10x easier.
Here's how to use Canva and ChatGPT to generate beautiful visuals in seconds:
— The AI Solopreneur (@aisolopreneur)
3:15 PM • Sep 5, 2023
💡 Dress your ideas up so they’re appealing to your desired audience
You have to be attractive to be successful… or at least, your content does.
In marketing, your contents “looks” are often called:
⇢ Angles
⇢ Frames
⇢ PresentationThey all boil down to this ⇣
Dress your ideas up so they’re appealing to your desired audience.
You… twitter.com/i/web/status/1…
— Taylin John Simmonds (@TaylinSimmonds)
1:21 PM • Sep 12, 2023
💌 Email marketing hack for people who bought from you
Email Marketing Hack:
Send a “1-year anniversary” email to people who bought from you.
>> Like it was yesterday!
>> [Name], one year ago you bought [product]
>> To celebrate, we want to give you [X]% off
>> Use code [discount code]
>> CTA to browse storeTry it!
— Email Of The Day (@emailoftoday)
5:52 PM • Sep 10, 2023
What did you think of this newsletter?Feedback helps us improve! |
To your growth
- Eric Siu
Ps: We have a ton of free content to help your business grow:
Listen to our Marketing School podcast for daily marketing news
Subscribe to the Leveling Up YouTube channel for interviews with key marketers, entrepreneurs, and more
Read the Single Grain blog for actionable marketing tips
Request a free custom marketing plan if you’re interested in testing our done-for-you services!