This Lead Gen Funnel Built a $25 Million Ecom Brand

This is a great example of a lead generation funnel applied to an ecom brand to build a $25 million business.

A funnel like this can be used for any niche and offer:

1. Run ads to an email opt in by promising valuable information relevant to the audience's pain point

2.… twitter.com/i/web/status/1…

— Principles of Marketing (@pmktg00)
7:31 PM • Sep 10, 2023

X is the future.

But if you want to grow, STOP setting big goals like getting 100k followers.

I have 153k followers plus 14.5k email subs. I made over $10,000 last week. I’ve worked with creators that make multiple six figures a year.
   
The secret is to think smaller, NOT… twitter.com/i/web/status/1…

— Eddy Quan (@waronweakness)
2:39 PM • Sep 11, 2023

You have to be attractive to be successful… or at least, your content does.

In marketing, your contents “looks” are often called:

⇢ Angles
⇢ Frames
⇢ Presentation

They all boil down to this ⇣

Dress your ideas up so they’re appealing to your desired audience.

You… twitter.com/i/web/status/1…

— Taylin John Simmonds (@TaylinSimmonds)
1:21 PM • Sep 12, 2023

Fun @chamath story: I ran a marketing campaign that generated the most sales in a day for a startup I was working at, but I didn’t tell anyone on the team. Everyone got pissed at me and the CTO told me that I just ruined everyone’s day because they didn’t get a chance to prepare.… twitter.com/i/web/status/1…

— ericosiu (@ericosiu)
4:39 PM • Sep 11, 2023

The best way to double your upsell conversion rate:

Do a VSL (video) with an 8 min delay that has a timer and text that says "Next Steps Will Appear In [timer] and then show them the full TSL (sales letter) or bullet based OTO in mature markets after 8 minutes  = highest… twitter.com/i/web/status/1…

— Alen Sultanic (@IAmAlenSultanic)
4:30 PM • Sep 10, 2023

Forget about founding a startup. Instead become a VC for your own ideas (investing your time instead of capital). Treat your ideas like cattle, not like pets. Never invest too much into one thing. Go for small wins. And let small success bring with it more success.

— Daniel Vassallo (@dvassallo)
2:53 PM • Sep 11, 2023

Make them feel understood: a quick guide.

Making your reader feel understood is one of the most difficult things to master in Copy.

Why? Because it’s not the right question to ask yourself.

And it would take me much more than a simple post to explain why.

Still, someone asked… twitter.com/i/web/status/1…

— MERCVRE (@MercureCopy)
2:35 PM • Sep 12, 2023

Email Marketing Hack:

Send a “1-year anniversary” email to people who bought from you.

>> Like it was yesterday!
>> [Name], one year ago you bought [product]
>> To celebrate, we want to give you [X]% off
>> Use code [discount code]
>> CTA to browse store

Try it!

— Email Of The Day (@emailoftoday)
5:52 PM • Sep 10, 2023

You just need 4 clients paying you $2,500/m to make $120,000 per year.

That’s enough for most of you to:

- quit your jobs
- be your own boss
- get a raise

That’s all that stands in your way.

— Brett @ Designjoy (@BrettFromDJ)
3:25 PM • Sep 11, 2023

Great ad: Patek Philippe

"You never actually own a Patek Philippe. You merely look after it for the next generation"

1. It reframes the purchase as a selfless gift.

2. The price is mentally justified because it will last for multiple generations.

— The Ad Professor (@The_AdProfessor)
3:52 PM • Sep 11, 2023