Welcome to the Friday edition of Leveling Up!

Your weekly summary of the latest content by Neil Patel and Eric Siu on how to supercharge your business growth.

This week you’ll learn:

• The secret to Instagram’s algorithm (revealed by the CEO!)

• Why creativity is more important than analytical skills

• How to dominate your search rankings in 2023

• Plus more!

Also…

We’re including something new at the bottom of each email 🦖

🎓 Instagram’s Algorithm Revealed

Instagram’s CEO, Adam Mosseri, just did something unexpected:

He revealed exactly how to rank on Instagram (here’s his original post)!

In other words: Nothing is left to chance anymore.

Everyone now has a step-by-step playbook for going viral.

If you’re trying to get in front of more people on Instagram, and nothing is working so far, then you need to follow Adam’s instructions.

And if you already see success on Instagram, you must download these ranking factors into your brain to “future-proof” your spot at the top.

Click here for Neil and Eric’s thoughts on the big reveal.

🎓 The Ultimate SEO Hacks for 2023 to Dominate Search Rankings

Join Eric Siu on Thursday, July 6, for a webinar on the ultimate SEO hacks for 2023 to dominate search rankings.

In this webinar, Eric will share:

• Top SEO shortcuts to use today

• How to leverage AI to scale your SEO efforts

• How to scale content growth

• How to outsource and scale your content team

• Plus, SEO quick wins

Click here to grab your spot now!

Can’t make it live?

Sign up anyways to receive the recording the next day.

🎓 This Metric Is More Important Than Customer Acquisition Costs

In this episode, Neil and Eric explain why you’re probably wasting your money (without knowing it) by focusing on the wrong metric.

Watch to learn:

• If you could only pick one metric to track, this would be it

• PROOF that focusing only on customer acquisition is a dead-end

• How losing money in the short term can benefit your business in the long run (plus: how to optimize your payback period)

• And more!

You’re wasting money by not doing this — find out what it is here.

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Then join our mastermind to connect with other like-minded peers, swap growth strategies, and more.

For entry requirements, benefits, and more — click here.

🧠 Mindset Shift: Creativity Is More Important Than Analytical Skills

Right now, everyone is like:

Hey, unless you understand analytics and data science…

It will be hard to compute the data and determine what you need to do to get the best results in digital marketing.

Yes, that’s true… however:

There are a lot of machine learning and AI platforms out there that will do all of this for you.

Over the next year or two, you will see that analytical skills will be much less valuable for organizations.

AI solutions lack creativity.

And it’s hard for them to replicate what you have based on your experiences, expertise, authority, and more.

Focus on your creativity—you won’t regret it!

Until next week!
The Leveling Up Team

P.S.

Here’s that little surprise we mentioned at the top:

New memes are now at the bottom of each email.

Feel free to share!