If I had to rebuild my brand in the age of AI...

If I lost everything tomorrow (no LinkedIn followers, no brand, no audience), this is exactly how I’d rebuild:

1. Pick one painful problem.
Not two. Not three. Just one.
Something your audience actually loses sleep over.
Then talk about it 100 different ways. Don’t post random inspiration. Post solutions.

2. Show up daily.
7 posts per week.
Short. Specific. Valuable.
Use text, screenshots, 20-second videos, whatever gets your point across fast.

3. Have a spine.
The internet doesn’t reward neutrality.
Say what others are thinking but too scared to post.
People follow those who take a stand.

4. Build in public.
Tag creators you respect.
Comment on posts.
Reshare insights and wins generously. Visibility comes from creating community, not just content.

5. Use AI, but don’t sound like a robot.
AI should amplify your voice, not erase it.
Use it to repurpose content, brainstorm ideas, or break down complex topics.
But never let it replace your unique POV. That’s your edge.

Most people blend in because they’re afraid to speak.
They post safely. They post randomly. And they wonder why no one pays attention.

Don't make that mistake.

To building loud and smart,
Eric Siu

P.S.

1 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here.
2 - We’re hiring AI-forward performance ad creative strategists, AI-forward SEOs and paid media people, AI short form creators, AI automation interns, and more.. If you’re interested, apply at our Careers page.
3 - We launched ClickFlow to help automate and scale SEO. We’re giving away 10,000 words for free - sign up for the waitlist at the link.
4 - Interested in creating 1:1 personalized LinkedIn ads in minutes instead of weeks? Sign up for the Karrot.ai waitlist.
5 - For more in-depth marketing content, check out my Leveling Up YouTube channel
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