I wrote 21 blog posts in 30 minutes

I used AI to generate 21 blog posts in 30 minutes.

Sounds like trash, right?

But here’s the thing:

The content wasn't trash. It followed brand guidelines. It was 90-95% publish-ready. And my team only had to spot-check stats and tune a few links.

A year ago? That wasn’t possible.

Here’s where AI content actually stands today:

• AI is now good enough to generate a high-quality blog post, but the human eye still wins. The 5-10% of editing that remains? That’s where the real value is.

• I use tools like Manus and ChatGPT to generate first drafts. Then my SEO and editorial team fine-tune and hit publish.

• We’ve cut content creation costs by up to 95%.

But none of this matters if you don’t know what great looks like.

Taste comes from experience. That’s why a junior copywriter using AI can’t compete with someone who’s been in the game for 10+ years.

Same thing in agencies: If you’re not delivering taste + trust + track record, AI will eat you alive.

If your content strategy = “let’s scale mediocre blog posts with ChatGPT,” you’re already behind.

The edge now is:

• Speed: Prototype in hours, not weeks.

• Perspective: Know how to ask the right questions.

• Taste: Know what to cut, keep, or polish.

And if you think you can outsource all of this to AI, you’re missing the point.

AI is your power tool. Not your architect.

PS: I debated this with Ahrefs. Check out the podcast here.

To having taste,

Eric Siu

P.S. We’ve been building and have a couple of opportunities available for newsletter subscribers:

1 - We’re looking for an AI Content Operator to launch and scale our shortform content If you’re interested, apply at our Careers page
2 - We launched Clickflow to help automate and scale SEO. We’re giving away 25,000 words for free - sign up for the waitlist at the link
3 - Interested in 1:1 personalized ads at scale? Sign up for the Karrot.ai waitlist
4 - If you want to grow faster using the power of AI, my agency Single Grain is offering free marketing plans to Leveling Up newsletter subscribers, check it out here
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