👾Leveling Up 👾

The future of paid media isn’t about more clicks… it’s about smarter clicks.

Advertisers are paying more for fewer clicks or impressions.

A recent report by the omnichannel advertising platform Skai showed that spending increased across channels – not because we’re seeing more ads, but because ads are more expensive.

Retail media remains the fastest-growing channel, followed by paid social.

When the cost for ads goes up, advertisers need to keep close tabs on their KPIs and make sure that their expensive clicks are translating into conversions.

Improved targeting, creative strategies, and conversion rate optimization will play a big part in making ads profitable as the competition for consumers’ attention becomes more fierce.

One innovative strategy has emerged from LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising.

They recently introduced a new ad format called Native Screensaver Ads for LG Smart TVs.

According to Street Fight Mag, 93% of viewers multitask while watching TV, and whenever they pause content or the TV goes into idle, these ads will display across the full screen.

Initial studies showed that Native Screensaver Ads can drive a 2.9% lift in brand awareness.

Sure, traditional advertising channels continue to drive results.

But with advertising costs on the rise and consumer attention getting more dispersed, future-proofing your advertising strategy means looking for smart, targeted ad formats that meet consumers wherever they are.

Eric Siu :)

Limited-Time Offer: Unlock Smarter Clicks with a Free AI SEO Strategy Session

Links You Might Like

Here are some of the best links I’ve found since our last email. 

💌 Email 

Rekindle connection with this email (link)

🤖 AI

More features of Open AI’s Advanced Voice (link)

📲 Social Media

Which social media network provides the most valuable customers? (link)

🏢 Business

Agency tools on the bleeding edge (link)

💸 Finance

$1.2bn in debt – what nobody teaches you about money (link)

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)

2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)

• Paid Media Manager (link)

• SEO Manager (link)