How to fix your AEO

Search is no longer just Google: it’s ChatGPT, Gemini, Perplexity, and every other AI interface.
This shift demands a new playbook: Answer Engine Optimization (AEO).

In my latest video, I discuss how we’re driving serious ROI with AEO at Single Grain:

• Listicles are gold. Get your brand listed in high-ranking “best of” articles. That’s how my podcast ranks #1 on ChatGPT. We’re running this strategy for clients now, and it works.

• Citations matter. Reddit, Wikipedia, and YouTube are the most cited sources by LLMs. You need a presence on all three. That includes building a subreddit, producing YouTube content, and participating in discussions that matter.

• BOFU > TOFU. 80% of our content strategy is now bottom of the funnel: "X vs Y", "Alternatives to", and transactional guides. These convert, and they get picked up by LLMs.

• Use AI workflows. Our internal tool Clickflow saves us 90+ hours/month by creating, updating, and scaling SEO content, with humans in the loop.

• Don’t skip the FAQs. These sections are often what AI engines surface. More FAQs = more shots on goal.

• Track brand mentions. Use tools like Brand24 or Ahrefs Brand Monitoring to see how AI models reference you and optimize accordingly.

Watch the full breakdown here to see how we’re using AEO to 100x traffic and conversions.

To ranking with AEO,
Eric Siu